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Home » Archives for Cheryl Dixon

Cheryl Dixon

Cheryl Dixon

Cheryl Dixon is a strategic communications and brand marketing professional with more than 25 years of experience across diverse business verticals. She has held senior leadership roles at some of the world's most iconic brands, building brand awareness and loyalty for Coty, Grohe, CHANEL, Pepsi Cola North America, Ernst & Young LLP and Abbott Laboratories. In addition to her corporate experience, she has been a trusted thought leader and Adjunct Professor for more than 15 years, teaching graduate-level classes at Columbia University and New York University. She has also lectured at Parson's, Fashion Institute of Technology and Saint John's University. Cheryl Dixon is an opinion columnist for the CEOWORLD magazine. Follow her on LinkedIn.
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Global Perspectives

Action vs. Speed — Adidas’ Response to Ye’s Remarks

Did Adidas act quickly enough? Why didn’t they cut ties immediately? Was their statement authentic? Did they do the right thing? Why did the stock price fall? What took them so long? “This was PR nightmare and I’m questioning ever buying from them again!” So much analysis and opinion on...