What CEOs and CMOs Expect from IKEA Effect: The Concept Of Self-Assembly?
Many Chief Executive Officers (CEOs,) CIOs, Chief Marketing Officers (CMOs) and Senior Managers find the "IKEA Effect" confusing but actually it is essentially a problem solver. Although it was joke published in The Economist, seems spot on in explaining the success factor of IKEA: the concept of self-assembly. A study...