CEOWORLD magazine - Archive in Alex Brueckmann

Alex Brueckmann

Alex Brueckmann

Alex Brueckmann is founder and CEO of Brueckmann Executive Consulting, and the author of Secrets of Next-Level Entrepreneurs (March 2023) and The Strategy Legacy (Fall 2023). He facilitates strategy processes and leadership programs for CEOs and executive teams of SMEs and Fortune 500 companies. Brueckmann is a keynote speaker at the intersection of business strategy, leadership, and empowerment.

Alex Brueckmann is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website CLICK HERE.
Speaker giving a talk on corporate business event
CEO Insights

Designing a Business Strategy – Between Foresight and Signaling

A business strategy typically addresses a mid-term time horizon of three to five years. Businesses should also explore what lies before and beyond this timeframe. To complement their strategy (mid-term), organizations need foresight (long-term) and signaling (short-term). Signaling addresses the immediate future, and foresight explores what’s beyond the planning horizon...