Joe Kiani: A Year of Reinvention and Impact Beyond Masimo

When Joe Kiani stepped away from Masimo one year ago, the company he founded and built into a leader in patient monitoring, many wondered what he would do next. Over the past year, he has answered that question by diving headfirst into a series of ventures that reflect both his entrepreneurial instincts and his commitment to meaningful innovation. Rather than slowing down, Kiani has widened his scope, taking on leadership roles in fields as diverse as biotechnology, medical devices, and digital communication.

Transforming Human Health 

Kiani founded and was appointed Executive Chairman of Willow Laboratories, a company focused on improving health span and lifespan by innovating therapeutic care. Willow’s work and its most recent product Nutu, a personalized health and lifestyle platform designed to help achieve wellness goals sustainably through small incremental steps, speaks to Kiani’s long-standing belief that technology and healthy habit development can address urgent, large-scale health challenges. His involvement signals a push to accelerate technology and expand the possibilities of treatment for patients who need it most.

Redefining Human Connection Online 

He also became CEO of Like Minded Labs, a company preparing to launch emerging tech designed to change the way people connect virtually. Under Kiani’s leadership, the company is positioning itself to offer a fresh alternative to remote connection and collaboration that exceeds the capabilities of existing platforms on the market.

Guiding Emerging Innovators 

Beyond his executive roles, Kiani has taken on board positions with several companies pushing the boundaries of medicine and technology.

• At CDX Medical Technologies, he is helping guide efforts to advance ECMO therapy, a life-saving intervention for patients with severe cardiac or respiratory failure.
• With My01, he is supporting the development of diagnostic tools for compartment syndrome, a dangerous condition that is often difficult to detect in time.
• At Iridamed, he is lending his expertise to the creation of infusion pumps and monitors that are compatible with MRI machines, improving safety for patients undergoing imaging.

Each role highlights his value and experience as both a builder and a strategist to companies tackling critical problems in healthcare.

Supporting Regenerative Medicine 

Kiani has also continued his support of SMSBiotech, which is pioneering a novel approach to regenerative medicine using adult human cell therapy. The company’s research explores how the body can be encouraged to heal itself, opening doors for new treatments across a range of conditions. This is another nod to Kiani’s track record of advancing health technologies that can improve lives.

Patient Safety at the Center 

Alongside his commercial and board roles, Kiani has kept patient safety in the foreground through his leadership of the Patient Safety Movement Foundation (PSMF), which he founded in 2012. The foundation was born of a simple but urgent idea: too many people die each year due to preventable harm in hospitals around the world. Under Kiani’s guidance, PSMF has rallied hospitals, policy makers, clinicians, engineers, and researchers behind the goal of zero preventable deaths by 2030. The organization publishes evidence-based practices, promotes greater transparency in healthcare data, and inspires healthcare systems globally to commit to measurable safety improvements. For Kiani, this isn’t an abstract mission, it’s part of a throughline: innovation that protects lives, not just in the lab or the boardroom, but at the bedside.

Looking Ahead 

Taken together, these ventures show a leader who is channeling his energy into multiple fields where innovation can make a difference. Kiani’s year since leaving Masimo appears to have been marked by curiosity, urgency, and an eagerness to shape the future of medicine and technology. For other business leaders, his journey offers a reminder that reinvention is not only possible but can become a catalyst for broader impact.

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