Innovations in Renovation and Design: Where Standards End and the “Instinctive Approach” Begins: An Interview with Vitaliy Skrypka

The global interior design market size was estimated at about US$138 billion in 2024 and is expected to grow by more than 4% annually until 2030. The market has also seen a rise in collaborations between designers and technology companies to create innovative products and solutions. Smart home technology is becoming increasingly integrated into interior design. What is most important when entering this market, how can you predict trends that will be relevant in the coming years, and what is the key to success? Let’s try to answer these questions with our expert, Vitaliy Skripka.

Vitaliy Skrypka is an experienced businessman in the fields of construction and interior design. He is a member of The Ventures Club Association, an exclusive club for business founders and distinguished leaders.

He is also a jury member for the Cases&Faces and The Ventures Indonesia awards. The Cases&Faces award identifies and supports outstanding ideas, projects, trends, and individuals offering innovative approaches in science, culture, education, entrepreneurship, digital technologies, and more. The Ventures Award is given to high-potential startups and connects them with a network of leaders from over a hundred venture funds and business angels managing assets totaling more than $5.5 billion. Vitaliy’s experience has proven valuable in evaluating award nominees.

Skrypka is also the author of numerous works published in international scientific journals. Among them are “Modern Technologies for Optimizing the Living Space of Small Rooms,” “Innovative Materials in Construction: How New Technologies are Changing the Approach to the Design and Functionality of Housing,” and “Energy Efficiency in Architecture: Modern Strategies for Optimizing Energy Consumption in Residential Buildings.”

Vitaliy, when we talk about modern construction and renovation, the idea of “innovation” often comes up. How do you define innovation in this field?  

Innovation, for me, is about seeing beyond the typical solutions and finding a way to make something work better, more efficiently, or even just differently. Whether it’s materials, technology, or the way we approach design, innovation often happens when we break from conventional thinking. In construction, innovation can be as simple as using a new, more sustainable material, or as complex as integrating smart technology into the living space. But at the heart of it, it’s always about improving the quality and functionality of what we do.

You mentioned breaking from conventional thinking. Does that mean there’s a certain level of “instinct” involved when making decisions about a project?  

Absolutely. For me, a lot of it comes down to instinct. When you’re building or designing, you need to be able to visualize not just what something looks like, but how it feels, how it functions. That instinctive approach is about understanding the space and the needs of the people who will use it. It’s like knowing intuitively what will work in a given environment, even if you don’t have all the technical specs in front of you.

So, in a sense, you’re not just following blueprints – you’re relying on a deeper understanding of space and people?  

Exactly. The technical side of construction is of course crucial, but the creative, almost instinctual side, is just as important. Sometimes, we make decisions that aren’t based solely on standard practices but on what feels right for the space, the people who will live or work in it, and the environment around it. It’s about bringing that human touch to the design.

In your experience, how important is the team when it comes to executing these innovative ideas?  

The team is everything. You can have the best ideas, but without the right people to bring them to life, they’re just ideas. It’s essential to find people who are not only skilled but also share the same vision and values. I always look for people with initiative, creativity, and a strong work ethic. Having the right people makes a huge difference when you’re pushing boundaries and trying to innovate in any field, especially in construction, where details matter so much.

Speaking of your team, how do you ensure they are continually learning and staying updated with the latest trends and technologies?  

We’re constantly learning. The world of construction and design evolves rapidly, with new materials, technologies, and techniques emerging regularly. We attend conferences, collaborate with experts, and make sure to expose our team to new ideas and innovations. But it’s also about fostering a mindset of curiosity. I encourage my team to be proactive about exploring new solutions, whether it’s energy-efficient technologies, new design trends, or software that makes our processes more efficient.

And as your company has grown, you’ve also expanded your services. How did that evolution happen?  

It started with small projects, but as we gained experience and built a reputation for quality and reliability, we expanded into larger, more complex projects. Over time, we noticed there was a gap in the market for premium services. We began offering renovation and interior design services tailored to higher-end clients. The key was always to deliver more than just a standard renovation – we wanted to create spaces that truly fit the needs and tastes of the people who would use them.

Your work has been recognized on a broader scale, too. You’ve been a member of The Ventures Club and a jury member for awards like Cases&Faces. How have those experiences influenced your work?  

Being part of these communities has been invaluable. It allows me to stay connected with other innovators and learn from people in various fields, not just construction. The experience of judging competitions like Cases&Faces and The Ventures Indonesia has opened my eyes to the incredible ideas and trends shaping different industries. It’s a reminder that innovation can come from any field, and you can always learn from others, no matter how far apart your industries might seem.

Finally, what advice would you give to someone who wants to break into the construction and design field with a focus on innovation?  

My advice would be to stay curious and always be ready to learn. Innovation doesn’t come from sticking to what’s comfortable – it comes from exploring new ideas, challenging assumptions, and being open to change. You also need to build a strong network of people who share your vision and can support you. It’s a tough industry, but with the right mindset and team, you can truly make a difference.

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