Artificial Intelligence and Marketing – Two Keys to Success: A Discussion with Alisa Goliampolska

Artificial intelligence technologies are increasingly permeating various areas of life. Marketing campaigns are no exception. 56% of marketers report that their companies are actively implementing and using AI. According to recent surveys, 63% of small and medium-sized businesses use AI for functions such as marketing, recruitment, and customer service. What benefits does this bring, what are the pros and cons, and how will this develop further? We discuss these questions with expert Alisa Goliampolska.

Alisa Goliampolska is a seasoned Marketing & Investment Strategist with over 10 years of international experience in helping companies navigate complex markets and drive growth. As the CEO of AG Global Strategy, Alisa leads a dynamic team focused on delivering innovative strategies that combine cutting-edge technologies, AI-driven insights, and growth-oriented solutions to optimize business processes and maximize returns.

Her expertise spans across various industries, specializing in investment strategies, digital marketing, and growth management. With a strong track record of working with diverse global businesses, Alisa has developed a deep understanding of both traditional and modern financial strategies, making her a well-rounded expert in assessing business potential and market trends.

In addition to her strategic role at AG Global Strategy, Alisa is an alumna of the Miami Business Technological University and is dedicated to fostering innovation in the business and technological sectors. She is also recognized for her work with numerous startups, helping them scale and achieve success through tailored marketing and investment strategies.

The recognition of Alisa Goliampolska’s professional achievements was her invitation to serve as a jury member for The Ventures Award in Chicago. The award’s organizing committee noted that Alisa has a deep understanding of both traditional and modern financial strategies, making her a well-rounded expert in assessing business potential and market trends. She helps companies make informed financial decisions, optimize budgets, and improve overall financial performance. Alisa is also the winner of the Cases&Faces Award – an international annual award that recognizes outstanding individuals, projects, and ideas contributing to the development of business, education, entrepreneurship, digital transformation, gender equality, creative industries, and social innovation.

– Alisa, how do you see the impact of artificial intelligence on marketing in the next 5-10 years? What key changes can we expect?  

AI will become the core of marketing: personalization, real-time funnel management, adaptive creatives. The main shift will be from reactive strategies to predictive and self-learning systems that adjust to user behavior and market dynamics.

– How do you help your clients integrate AI strategies into their marketing campaigns? Which tools or technologies do you find most effective?  

I choose tools based on goals – from AI-driven segmentation to content generation and chatbots. I use Midjourney, ChatGPT, Adobe AI, and TikTok Ads AI. I also implement analytics automation and creative optimization based on behavioral data. The key is measurability and effectiveness.

– There’s an opinion that AI could replace humans in marketing. What do you think, which marketing functions will still remain human-driven despite the rise of technology?  

AI will replace routine tasks but not strategic thinking, creativity, or empathy. Branding, meaning-making, investor communications, and reputation building all require a human approach and experience.

– What are the most notable examples of successful AI application in marketing campaigns that you remember? Which one, in your opinion, was a real breakthrough?  

One case involved using AI to analyze customer behavior in e-commerce, which increased LTV by 28% and reduced churn. Another is generating AI-driven creatives tailored to behavioral scenarios, especially on TikTok and Meta – it speeds up adaptation and saves budgets.

– What role does data strategy play in AI integration? How important is collecting and analyzing data to achieve success in marketing with artificial intelligence?  

A crucial one. Without a strategy for collecting, filtering, and analyzing data, AI becomes a black box. I always build a data pipeline starting from business goals to visualization and interpretation. That’s what makes AI integration truly effective.

– Is it difficult for startups and small businesses to implement AI technologies in marketing? What steps would you recommend taking at the beginning?  

Not if they start with the goal, not the tool. I recommend starting with 1–2 simple tasks (like lead generation automation or content creation), using no-code tools, and scaling gradually. The key is solving a business problem, not just using technology.

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