Crypto for Everyday Transactions: Breaking Down the Barriers to Mass Adoption

Today, we’re speaking with Amram Adar, the co‑founder and CEO of Oobit. His journey into crypto began in 2015 with a simple Bitcoin payment, and a two‑minute confirmation on Skype, which opened his eyes to the potential of fast, borderless, and nearly free value transfer.

That moment inspired him to build Oobit with a bold mission: make crypto as easy to use as cash. In this interview, Amram explains how Oobit bridges crypto with everyday payments, the real-world barriers to mass adoption, and what needs to happen for crypto to truly go mainstream.

What’s your story? How did you get into the crypto industry?

My journey into crypto started in 2015 when I worked with a remote development team that asked me to pay them using a new payment method called Bitcoin. I got my first Bitcoins and sent the transfer. Just two minutes later, I received a confirmation on Skype that the payment had gone through. I was shocked by how fast and effortless it was to send value across the world.

That moment changed everything for me. I realized that Bitcoin and crypto are the most efficient ways to move money globally – borderless, instant, and nearly free. From that day on, I knew this technology had the power to revolutionize the way people transact, and I wanted to be part of that future.

Oobit is helping people use crypto like cash. What’s your big dream for crypto payments?

Our biggest dream is seeing users use their digital assets as a means of exchange and currency for daily transactions. It is the reason we set out to create Oobit. We saw a major gap in users holding crypto, and not having real-world utility with it. There is a need for crypto in everyday transactions, and that is what we are setting out to do.

Crypto has been around for years but most people still use traditional money for daily purchases. What do you think is stopping crypto from being used for everyday transactions?

Both merchants and consumers see crypto payments as cumbersome, complex and risky. The reality is, there’s no scalable way to convince every merchant—from small supermarkets to the largest retailers—to adopt crypto directly. The solution isn’t forcing adoption; it’s seamlessly integrating crypto into the existing payment infrastructure.

For crypto to achieve mass adoption, it must operate within the most widely accepted payment rails—Mastercard and Visa. This ensures merchants can continue using the same payment systems and hardware while handling taxes as usual. On the other side, crypto holders can pay effortlessly, directly from their wallets – just like using Apple Pay. All of this is now possible thanks to Oobit’s cutting-edge technology.

Buying and using crypto can be confusing especially for beginners. How does Oobit make it easier for new users to start paying with crypto?

The Oobit app is very intuitive and user-friendly. Users do not have to have a background in crypto or in-depth understanding to use the app. Our interface is very straightforward. It really is as seamless as setting up your Oobit card, adding it to your Apple Wallet (applicable on iOS) and tapping to pay like any other payment. Additionally, we constantly share tutorials and animation videos on our social platforms to guide our users through the process.

How important are features like simple payment apps and being able to buy crypto with regular money in making adoption grow?

Features like simple payment apps are imperative to mass crypto adoption. Real utility and real world adoption go hand-in-hand. The average consumer doesn’t want to learn how to manage seed phrases, navigate decentralized exchanges or pay unpredictable gas fees just to make a transaction. What they do want is a seamless experience – something as familiar as tapping a card or buying something online with Apple Pay.

Bridging crypto with traditional financial rails makes digital assets feel less like a speculative tool and more like an everyday utility. When users can onboard with the currency they already use and spend crypto as easily as they spend fiat, you remove the friction—and friction is the enemy of adoption. At Oobit, we’ve seen firsthand how reducing these entry barriers dramatically increases engagement, especially in regions where access to traditional banking is limited.

Do you think stablecoins (cryptos pegged to traditional money) will get more businesses to accept crypto?

Stablecoins are the most practical gateway for businesses to start accepting crypto. Volatility has always been one of the biggest barriers—no business wants to accept payment and risk losing value overnight. But with stablecoins pegged to traditional currencies like the USD or EUR, that concern disappears.

Some Layer 2 technologies like the Lightning Network promise faster and cheaper transactions. Do you think they’re key to making crypto practical for daily use?

The worst feeling is when there’s a huge line of people behind you at the register and the network is too busy. They think you are the problem, not the network. You do not want to get between those people and their coffee. Network speed and low network costs are the key.

Credit cards and PayPal have refunds and fraud protection but crypto doesn’t always have those guarantees. How does Oobit make crypto payments as safe for users and businesses?

Safety and security are one of our top priorities at Oobit. We leverage Fireblocks’ technology, which includes MPC technology for protecting private key and end-to-end encryption for all transactions.

Looking 5 years ahead, what trends do you think will have the biggest impact on crypto payments?

I envision a world where money is truly borderless – where the same currency can be used seamlessly, no matter where you are. Beyond that, I see a future where all forms of value (air miles, in-game credits, loyalty points) become spendable like regular money. We’re moving toward a frictionless payment landscape, where the lines between traditional and digital assets blur, and users have the freedom to pay however they want, wherever they are.

Will there be a day when people use crypto as easily as they use Apple Pay or contactless cards? What’s missing to make that happen?

The shift has already started – we see it with our own eyes. Technology is moving faster than brick and mortar banks. In every part of the world you see smartphones, so if you have a smartphone and you have Oobit, you have the perfect set up for financial inclusion and access.

Have you read?
The World’s Best Medical Schools.
The World’s Best Universities.
The World’s Best International High Schools.
The World’s Best Business Schools.
The World’s Best Fashion Schools.
The World’s Best Hospitality And Hotel Management Schools.