Sofiia Prots: The creator of the future is not a performer — they’re a system designer

In recent years, Sofiia Prots has become a recognized name in Ukraine’s professional digital scene. She’s the author of Creator Conversion Blueprint — a proprietary system now used not only by individual creators, but also by small and mid-sized businesses. Her methodology, which combines behavioral psychology, automation, and content strategy, has delivered impressive results: over 12 million monthly impressions, $125,000 in revenue during the first year, and significant efficiency gains for B2B digital teams. 

Now, Sofiia is taking the next step — adapting her system for the U.S. market. We spoke with her about the future of digital professions, global trends, and why structured thinking may soon be the only thing that ensures a brand’s survival.

Sofiia, you’re already well-known in Ukraine’s digital field, with dozens of successful implementations of your methodology. Why do you think Creator Conversion Blueprint turned out to be so universal across sectors? 

From the beginning, I never saw my work as “just about social media.” I approached digital as a system of behavior, perception, and intentional decision-making. Creator Conversion Blueprint didn’t grow out of a content creator lifestyle — it came from dozens of client projects: first for brands, then individuals, and eventually entire companies. I kept seeing the same patterns: chaotic action, no clear architecture, exhaustion from chasing reach. It became clear to me that what people lacked was a system — not tied to a platform, a genre, or a mood, but tied to outcomes.

That’s what I built. The methodology is modular and adapts to scale, resources, and communication style. That makes it durable. Some use it as a template, some as a strategic compass, others as a full operations model. It’s alive.

We know that you’ve implemented Creator Conversion Blueprint in SMB settings — and in some cases, it effectively replaced entire roles like content strategist or digital analyst. How does that work in practice? 

Especially in services and e-commerce sectors, many companies don’t have the bandwidth for full digital teams. They lack agency budgets, but still need to work with audiences systematically. I don’t come in as a consultant — I come in as a system architect.

We break down everything: perception funnels, user journeys, decision triggers. Then we automate 70–80% of processes using Make and AI tools. That gives companies an internal infrastructure that runs independently of specific personnel. It reduces risk, eliminates fragmentation, and creates stable growth over time.

Your academic background is a key part of your profile. You review scholarly papers, speak at conferences, and publish research — which is rare among digital strategists. Why is the academic approach important to you? 

Because I don’t trust chaos. I have a technical mindset, and I always ask: “Why does this work?” I study behavioral patterns, emotional triggers, motivation frameworks, and trust-building structures. Science helps me avoid building “magic tricks” — I build structured, repeatable systems instead.

When you review research, you stop chasing gimmicks and start seeing patterns. My methodology is a reflection of those patterns. It wasn’t born from guesswork — it came from analytics, applied practice, and validated principles. I’m proud that it has a solid foundation.

You’re now preparing for the U.S. market launch. What stage are you at right now? 

We’re in the early phase of adaptation. The methodology has already proven effective in Ukraine: dozens of successful use cases, strong metrics, tangible outcomes. Right now I’m holding strategy sessions and exploratory calls with small business owners and boutique agencies in the U.S. And I’m seeing genuine interest from people who are tired of digital chaos and want structure.

This won’t be a surface-level translation. We’re working on a full cultural and behavioral localization, updating terminology, enhancing analytic components, and building two separate tracks: one for solo consultants and creators, and one for small business teams.

Will Creator Conversion Blueprint in the U.S. take the form of a course, or a consulting program? 

It will be an integrated system. I don’t believe in “just a course.” It’ll be a modular platform that allows people to implement strategy independently or receive layered support through workshops, templates, and guided sessions. For corporate clients, we’re also developing an internal training version — covering marketing, content, automation, and behavioral analytics.

In your view, what does the creator of the future look like? 

They’re not an influencer. Not a performer. Not even a marketer. They are a system designer of user attention. Someone who can map the journey — from first glance to conversion. Someone who knows it’s not about grabbing attention, but about managing it intentionally. That’s the kind of professional we’ll be looking for in the next decade.

If you had to describe your mission in one sentence — what would it be? 

I build tools that help people become independent. Independent from chaos. From burnout. From platforms and algorithms. I want people to scale without breaking. Not to burn out — but to build. That’s the core of it.

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