Secrets of successful business management in innovation: Mykola Ishchenko’s success story.

Telegram currently has 900 million users, according to Analyzify, a resource for setting up and optimizing analytics in online commerce. Initially created in 2013 as an alternative to Russian platforms, the messenger quickly gained popularity due to its privacy, speed, and freedom of communication. With its cloud-based chats, end-to-end encryption, channels, bots, and AI-powered tools, Telegram has gained the trust of users, communities, content creators, and organizations around the world.

Those who implement new technological solutions not only accelerate the development of their company, but also gain a competitive advantage, financial success, and recognition in the professional community. This is how entrepreneurs reach the international level, set new business standards and become leaders in their industry.

Mykola Ishchenko is one of the leading entrepreneurs whose activities cover the areas of innovative technologies, business, and marketing. His approaches to Telegram marketing, educational projects, and technology initiatives have already influenced the development of the digital economy and shaped a new understanding of the use of messengers in business.

Mykola, your methodology for promoting business on Telegram, Monetization on Telegram, outlined in the book of the same name, is one of the most structured and applied in its field. It is unique in that it offers not just tools but a complete decision-making system. Tell us how it came about and what it is based on.  

Indeed, the methodology is the result of many years of practice. Back in 2016, I noticed that Telegram was actively developing, but there was very little information about its capabilities and it was unsystematic. I began to study the platform in depth: I tested bots, communication scenarios, payment mechanics, and analytics. I structured these developments into a system that covers the entire path – from channel launch to automation, monetization, and scaling.

It is based on my author’s classification of strategies: Ocean, Sea, Iceberg, and Mixed Model. Each strategy is adapted to the resources, goals and audience of a particular business. The key feature of the approach is that it does not teach you to blindly copy other people’s techniques, but helps you make informed decisions based on the logic of Telegram itself and the brand’s objectives. This is especially important for entrepreneurs who are just starting out in messengers and want to avoid classic mistakes.

– Your Telegram Academy platform is the first truly systematic platform for promoting Telegram for business – unlike scattered courses and webinars, you offer a clear strategy and structure. How did you come up with the idea and why was the project so popular?  

I launched Telegram Academy in 2020 when I realized that entrepreneurs lacked a systematic approach. It’s not just a course – it’s a step-by-step methodology based on practice. We teach not “where to click” but how to build a funnel, automate processes, and make money through Telegram. I think the demand is high because people get real tools and see the results already in the learning process.

– Mykola, among your projects, Foxery stands out as a unique platform because it combines webinars, chatbots, and analytics in one window. What do you see as the key value of this development?  

Foxery really grew out of a request from the business itself. Entrepreneurs were tired of complex integrations: a webinar platform, a bot, a CRM, and all of them required technical support. I wanted to create a solution where everything already works together – simply, reliably, and without code. By combining communication automation, analytics, mass and personal mailings, and support in messengers, all of this is now available in one account. This is especially important in an era when customers expect an instant response and a personalized approach.

My main mission is to make technology accessible and useful, to help entrepreneurs and professionals grow, increase productivity, reduce burnout, and reach new levels of efficiency.

– Mykola, thank you for your interesting and useful insights! We hope that your ideas will become a reference point for many.  

Thank you! I am glad to be part of a community that values innovation and development. I hope my projects will continue to bring benefits and inspire bold steps in business.

Have you read?
The World’s Best Medical Schools.
The World’s Best Universities.
The World’s Best International High Schools.
The World’s Best Business Schools.
The World’s Best Fashion Schools.
The World’s Best Hospitality And Hotel Management Schools.