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Friday, June 13, 2025
CEOWORLD magazine - Latest - CEO Advisory - No more excuses: conquering objections to AI

CEO Advisory

No more excuses: conquering objections to AI

Tracy Sheen

Adopting AI can feel like a monumental shift, and everything we’ve done up to this point may feel like a lot of effort. The prospect of integrating new tools, learning new workflows, and adapting to unfamiliar technologies often sparks hesitation, even fear.

Over the years, working with clients, I’ve seen the same concerns arise again and again – whether it’s the cost of implementation, the perceived complexity of AI, or doubts about how it fits into their existing business model. These fears are entirely natural. Change is daunting, especially when it feels like the ground beneath your business is shifting faster than you can keep up.

But these objections, while valid, can also be challenged and reframed as opportunities. By addressing these concerns head-on, you can clear the path for growth, innovation, and a future where AI enhances rather than overwhelms your business. Here are the top fears and objections I’ve encountered and how to tackle them with clarity and confidence.

‘Can’t I just keep doing what I’ve always done?’  

It’s tempting to stick with what works, especially when your current methods seem to meet your needs. But the entire reason we’re REIMAGINING your business is you know that business is shifting. AI adoption isn’t about replacing what’s working – it’s about future-proofing your business. AI isn’t a threat to your success; it’s a tool to help you scale and stay competitive in a rapidly changing world.

What happens if your competitors embrace AI and gain an edge in efficiency, customer experience, or cost savings? How much time and energy could you save by automating repetitive tasks, freeing you to focus on what you love most?

Think of AI as a way to amplify what you’re already doing well, not a replacement for it. By adopting AI incrementally, you can stay relevant without abandoning your proven methods.

‘AI feels too big and complex for my business.’  

Many of my clients still see AI as the domain of big corporations, with complicated systems and massive budgets. But as I’ve shown you throughout the book, AI tools today are more accessible, affordable, and user-friendly than ever before, designed to meet the needs of businesses of all sizes.

Have you explored entry-level tools like AI-powered email responders, marketing assistants, or scheduling apps? What if the right tool could help you achieve more with less effort?

AI doesn’t have to be overwhelming. Start small with one tool that solves a specific problem, like managing client inquiries or generating content. Over time, you’ll grow more confident in integrating AI into your operations.

‘I don’t have the time or resources to figure this out.’  

Many of us are already feeling stretched thin, and the idea of learning something new or adding another system can feel like one task too many. But the right AI tools can reduce your workload and free up time for higher-value activities.

How much time do you currently spend on repetitive or low-value tasks? Could a short-term investment in learning save you hours every week?

View AI as an investment in reclaiming your time. Start with tools that require minimal setup or seek out affordable training to get started quickly.

‘What if AI replaces my value or my team’s jobs?’  

There’s been a lot of media hype that AI will devalue the human element of business or replace roles entirely. But AI works best when it complements our human skills, not competes with them.

Could AI handle the repetitive tasks you dislike, allowing you or your team to focus on creative, strategic, or client-facing work? How might AI enhance your ability to personalise services or solve client problems?

AI is a partner, not a competitor. It frees you to do the work that only humans can – building relationships, innovating, and adding a personal touch.

‘How can I trust that AI won’t cause problems?’  

Worries about errors, data breaches, or unintended consequences are valid, especially for businesses new to AI. Trusting AI starts with understanding its limitations and ensuring proper safeguards are in place.

Are you considering tools with good reputations, secure systems, and proven results? Do you have processes to monitor AI performance and catch issues early?

Think of AI as part of your broader systems, not a standalone solution. With proper oversight, it can become a reliable and safe addition to your business.

‘My clients or industry don’t use AI – why should I?’  

In industries where AI adoption is slow, it might feel like jumping ahead isn’t necessary. But being an early adopter can position your business as a leader and give you a competitive advantage.

What could you learn about your clients’ needs or preferences by using AI for analytics or personalisation? How might being first in your industry set you apart as a forward-thinking innovator? Think of AI as a secret weapon – adopting early helps you build a foundation before it becomes standard in your industry.

‘What happens if the AI stops working or makes a mistake?’  

Fear of tech failures is common, especially for small businesses where every mistake feels – and can be – costly. But AI is only as good as the systems and people managing it.

Do you have backup processes in place for when tech fails? How can you minimise risks by starting small and scaling gradually?

No system is perfect, and neither are humans. If we combine our powers of human oversight and careful implementation, we can catch and correct mistakes quickly.

‘I’m not tech-savvy enough to manage AI.’  

Feeling unprepared or intimidated by technology is a common concern, but many modern AI tools are designed to be user-friendly and require no technical expertise.

Could you explore tools with free trials or tutorials to build confidence? Can you find an AI guide who could help you implement AI tools?

You don’t have to be an expert to get started. Most AI tools are as intuitive as the apps you already use daily – and help is available if you need it.

Change can feel overwhelming, but every small, intentional step you take brings you closer to building a business that is more innovative, adaptable, and resilient. It’s not about mastering AI overnight or transforming everything at once. It’s about starting where you are, using the tools and insights available to you, and evolving at a pace that aligns with your goals and values. This journey isn’t just about staying competitive; it’s about leading with purpose, embracing progress responsibly, and shaping a future that works for your business, your team, and your clients.


Written by Tracy Sheen.
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CEOWORLD magazine - Latest - CEO Advisory - No more excuses: conquering objections to AI

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Tracy Sheen
Tracy Sheen (known as The Digital Guide) is a digital marketer, business strategist, speaker, and author of- The End of Technophobia: A practical guide to digitizing your business. Tracy helps small business owners navigate technology to run a successful business. Tracy launched and leveraged the globally recognized podcast “Not Another Business Show”. As a result of the hundreds of small business owners, she’s assisted over her career the Australian Marketing Institute (AMI) has awarded her with CPM (Certified Practicing Marketer) status.


Tracy Sheen is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn, Instagram, and Facebook. For more information, visit the author’s website.