NHK Survey: Over 80% of Japanese Firms Plan Price Hikes in 2025

A recent survey of major Japanese companies has revealed that more than 80% of respondents anticipate raising the prices of their products and services in 2025, largely due to rising costs of raw materials, energy, and labor.

The survey, conducted by NHK between mid-December and mid-January, targeted 100 firms, with 68 providing responses. Among them, 84% indicated plans to increase prices this year, while 15% expected to maintain current levels. Only 1% projected an overall price reduction.

When asked about the reasons for potential price hikes, companies were allowed to select multiple factors. The most frequently cited reason was the rising cost of raw materials and energy, followed by the need to finance wage increases and other personnel expenses. Some firms also highlighted plans to improve profitability through sustained price adjustments.

For companies expecting to keep or lower their current price levels, the survey explored the rationale behind such decisions. Responses included concerns about losing customers due to price hikes, strategies to enhance price competitiveness, and efforts to absorb cost increases by restructuring production systems.

As economic pressures continue to mount, Japanese businesses appear to be balancing cost challenges with competitive strategies, shaping the country’s pricing landscape for 2025.

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