How Racing Technology Improves Safety for Everyday Drivers: CEO Dmytro Dekanozishvili’s Take

Engines roar, fans cheer and winners collect trophies at the finish line. At first glance, pro racing looks like pure spectacle. Yet the data says motorsport is a powerful engine of innovation. According to DataM Intelligence, the global motorsports market was valued at $5.2 billion in 2022 and is projected to reach $9.29 billion by 2030. The UK’s Department for International Trade reports roughly 4,300 motorsport companies in Britain alone, investing ~30% of their turnover in R&D. Those advances spill over into aerospace, defense and medical sectors—evidence of motorsport’s outsized influence on high-tech industries.

It’s no secret that racetracks are proving grounds for ideas that soon appear under the hoods of everyday cars. From Nürburgring corners to city intersections, innovations flow from the circuit to the street. That’s why a core task for the auto industry is adapting track-tested tech for urban use—a mission pursued by major automakers and specialist manufacturers alike. We asked Dmytro Dekanozishvili, CEO and innovator in performance clutches and a member of the International Association “Alliance Top Association,” which racing technologies ordinary drivers are already using.

Motorsport as a technology crucible: what racing gives to everyone

PRI’s State of the Racing Market estimates $8.04 billion in 2023 sales of track-only racing components. Some of those components—and many of their underlying ideas—are already benefiting everyday drivers. Why? Because racing subjects materials and engineering to repeated, brutal testing. Parts proven on track—from braking systems and mirrors to clutches and suspensions—ultimately raise safety standards on public roads.

“Believe me, the spillovers from racing are enormous—and most of us use them every day without thinking,” says Dmytro Dekanozishvili. “Here’s a favorite story: early racecars often had two people—a driver and a riding mechanic who constantly looked back to report what was happening. During the Indy 500, one driver mounted a rear-view mirror instead of bringing a mechanic. He won—and a trend was born. The idea caught on so quickly that mirrors soon became standard on road cars.”

Active suspension is another transplant from racing. Debuting in Formula 1 in 1981 to optimize tire contact, it now improves stability in mass-market vehicles. The Kinetic Energy Recovery System (KERS) started in F1 to boost power; in road cars, regenerative systems harvest energy more efficiently.

Clutches and transmissions—designed in motorsport for extreme loads—are also migrating to the street. Dekanozishvili’s company adapts those solutions for both performance enthusiasts and daily drivers, simplifying service, extending durability and improving comfort. In short: race-grade capability, tuned for city life.

His work has earned multiple honors, including Entrepreneur of the Year at the Ukrainian Business Award 2022, a national recognition based on objective analysis of financials, market position and growth potential—affirming that these technologies advance the industry as well as performance.

“When we engineer clutches and transmissions for racing, we’re already thinking about how to adapt them to everyday cars,” Dekanozishvili says. “We make them not only stronger and faster but also practical for daily use. The same components that enhance control on a race car can improve drivability and longevity for sports cars on public roads. It’s about bringing track-proven experience to city streets so drivers enjoy better performance every day.”

Customization as the dominant trend

Dekanozishvili’s systems can be tailored to a specific car—and even a driver’s habits. That’s especially relevant in the United States, where customization is part of car culture. As Kim Pendergast, CEO of Magnuson Superchargers and a SEMA board member, notes, roughly one-third of American owners customize their vehicles.

That depth in bespoke engineering has made Dekanozishvili a trusted voice in the field; he serves as a judge for the XM Leader Awards, evaluating projects from industry leaders. The “why” is simple: decades as a mechanical engineer trained him to think technically, and as a CEO he connects those insights to market needs—turning engineering ideas into products that quickly lead their segments.

The big-company bottleneck

Large automakers often face long, process-heavy cycles—years from concept to production. Smaller teams can implement custom ideas in months, experimenting with materials, gathering rapid feedback from drivers and iterating fast. These agile companies accelerate the arrival of new solutions.

The bottom line

The history of motorsport is a history of relentless problem-solving—and not only racers benefit. Active suspensions, energy recovery systems, improved aerodynamics, stronger clutches and more precise transmissions are now commonplace on public roads. For Dmytro Dekanozishvili, the core value of racing tech in daily life is its validation under extreme conditions. Thanks to leaders like him, racing is more than a spectacle—it’s a pipeline of practical innovations that directly enhance the safety and comfort of millions behind the wheel. The closer the collaboration between motorsport and mass-market manufacturing, the safer and more confident we’ll be on the road.

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