Sunday, April 14, 2024
CEOWORLD magazine - Latest - CEO Briefing - The new digital concierge enables better, faster, and smarter efficient travel.

CEO Briefing

The new digital concierge enables better, faster, and smarter efficient travel.

Business Travel

Global tourists’ values, expectations and demographics are dramatically shifting. All tourists-related service businesses, including airports, must continuously seek to adapt and adopt new technologies capable of delivering a frictionless and personalized journey to all travelers entering and exiting ports of entry.

When it comes to passenger experiences at airports, according to research from Airport Dimensions, a specialist in designing, building, and operating shared-use airport lounges, 78% of 6,000 survey respondents would like the option to have a queue-free airport journey from arrival to departure. The company states that the shift in tourist’s demographic means the old rules no longer apply when it comes to keeping airport passengers happy.

This clearly suggests that a seamless digital experience at the airport is now “an essential”, and no longer a luxury that MagellanGO, a new passenger digital travel app promises to deliver. 

The focus on customer experiences in this digital age is forcing companies to create seamless, interconnected experiences. Millennials and Gen Z now account for a majority of travelers worldwide. In fact, Gen Z tourists have become a significant portion of the global travel market.

They are the first generation to be born into a digital world, and as such, have different priorities, values, and unique expectations about what and how they want to experience in their travel journey from booking their vacation to arriving at their destination. This generation demands better, more efficient, and far more secure experiences. It can no longer be business as usual for the travel industry.

For years, the travel industry has offered an expensive, personalized concierge service available for travelers wanting a hassle-free service to expedite them through Security and Immigration Lines on a priority basis. While most concierge services ensure a smoother airport experience it can cost the traveler hundreds of dollars. 

In this digital age, MagellanGO, an all-in-one digital concierge app allows travelers to GO on their trip stress-free. Users can fly through the airport with a faster, more efficient border clearance. Further, it enables tourists to travel, dine and shop with ease. Travelers can download the app and quickly verify their identity, set up a profile, and easily store all their travel information in a single app. Its integrated signature GO platform is a sweeping end-to-end Travel solution that creates a seamless journey when traveling internationally.

The Airports Council International asserts that “Customer experience is vital to successful airport operations. A robust customer experience plan enhances passenger satisfaction, increases revenue, and ensures airports are equipped to meet evolving customer needs and expectations.” New generation travelers are hooked to convenience and expect sterling 24/7 service.

They want to start their vacations as soon as they land, they don’t want to stand in long, slow moving lines, and be asked to fill forms and input the same information multiple times or walk an entire terminal to figure out the closest location to grab a burger or a slice of pizza. They want better, faster, and more efficient border entry and shopping at their fingertips which only MagellanGO, the all-in-one digital concierge, can offer in order to create the perfect trip for older and younger generations.

Written by Dr. Rudy Cardona.

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CEOWORLD magazine - Latest - CEO Briefing - The new digital concierge enables better, faster, and smarter efficient travel.
Dr. Rudy Cardona
Dr. Rudy Cardona currently leads the MBA, Keiser University, Melbourne, FL. He is the CEO and founder of Dr. Cardona does research in Business Administration, Consumer Economics and Marketing. His most recent publication is 'Assessing the Effect of Personal Cultural Orientation on Brand Equity and Revisit Intention: Exploring Destination Branding in Latin America'.

Dr. Rudy Cardona is an opinion columnist for the CEOWORLD magazine. You can follow him on LinkedIn. For more information, visit the author’s website.