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A Dreamer Or A Doer: 10 Best Quotes From Apple CEO Tim Cook

Over the years, Apple CEO Tim Cook has shared his thoughts on various topics, ranging from leadership, creativity, innovation and Social Change to social responsibility, sustainability, and shared value.

Tim Cook has been ranked No. 4 in a list of the most influential CEOs and business executives for 2023; meanwhile, Apple Inc ranked No. 3 in the CEOWORLD magazine’s ranking of the world’s most influential and innovative companies in the world. Cook, who became CEO in 2011, has a net worth of $1.8 billion. There’s a famous cliché that waking up early is the secret to success. But Tim Cook takes that concept to the extreme, waking up at around 3.45 a.m.

As CEO of Apple, it’s Tim Cook’s job to lead the most valuable company in the world. Whether you’re a dreamer or a doer, in this article, we’ll take a closer look at ten of the best quotes from Tim Cook.

  1. “Don’t let the noise of others’ opinions drown out your own inner voice.”
  2. “The sidelines are not where you want to live your life. The world needs you in the arena.”
  3. “The most important thing Apple is doing is making sure they leave the world better than they found it.”
  4. “Innovation is not about saying yes to everything. It’s about saying no to all but the most crucial features.”
  5. “Some people see innovation as change, but we have never really seen it like that. It’s making things better.”
  6. “If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world.”
  7. “History rarely yields to one person, but think and never forget what happens when it does. That can be you. That should be you. That must be you.”
  8. “So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.”
  9. “Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.”
  10. “You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.”

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Anna Papadopoulos
Anna Papadopoulos is a senior money, wealth, and asset management reporter at CEOWORLD magazine, covering consumer issues, investing and financial communities + author of the CEOWORLD magazine newsletter, writing about money with an enthusiasm unknown to mankind. You can follow CEOWORLD magazine on Twitter, Facebook, Instagram, or connect on LinkedIn for musings on money, wealth, asset management, millionaires, and billionaires. Email her at