These are the world’s trendiest countries, 2023

France has been crowned the trendiest country in the world for 2023, according to the CEOWORLD magazine’s annual ranking of the world’s trendiest countries in 2023. Canada, Spain, and the United Kingdom followed France and Italy (No.2).

Germany, the United States, Japan, Australia, and Switzerland were the top ten trendiest nations. This said, several countries across the world are presenting some increasingly-promising competition. Whenever fashion and travel intersect, it’s always stylish. Here are the 50 trendiest countries right now – based on the data from the 2023 trend score, a characterization of 126 nations based on a survey of more than 126,000 people from four regions – Americas (North America, South America, Central America, Caribbean) Asia Pacific (Central & South Asia, Northeastern Asia, Southeastern Asia, Australia, and Oceania) Europe (Northern Europe, Southern Europe, Eastern Europe, Western Europe) Middle East/Africa (Middle East, Northern Africa, Southern Africa).

These are the world's trendiest countries, 2023

Methodology: To create our Trendiest Countries Ranking, we looked at three factors: Fashion Landscape; Art, Design & Culture; and Market Competitiveness. Using these three categories, we established an overall Trend Score by scoring each country out of three across the elements, allowing for the highest available total score of 100. Trend Score tracks language usage from the Internet, blogs, and news media, as well as social media platforms such as Twitter and Instagram. It records the hype surrounding certain places and can identify what is trending.

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