According to the CEOWORLD magazine’s annual ranking of the world’s trendiest countries in 2024, France has been named the trendiest country. Canada, Spain, and the United Kingdom followed France and Italy (No.2) in the rankings. Germany, the United States, Japan, Australia, and Switzerland made it to the top ten trendiest nations.
However, various countries across the world are presenting increasingly-promising competition. Whenever fashion and travel intersect, it’s always stylish. The ranking is based on data from the 2024 trend score, which is a characterization of 126 nations based on a survey of more than 126,000 people from four regions – Americas (North America, South America, Central America, Caribbean), Asia Pacific (Central & South Asia, Northeastern Asia, Southeastern Asia, Australia, and Oceania), Europe (Northern Europe, Southern Europe, Eastern Europe, Western Europe), and Middle East/Africa (Middle East, Northern Africa, Southern Africa).
Trendiest Countries in the World, 2024
| Rank | Country | Fashion Landscape | Art, Design, And Culture | Market Competitiveness | Trend Score |
|---|---|---|---|---|---|
| 1 | France | 96 | 94 | 88 | 97 |
| 2 | Italy | 95 | 93 | 87 | 96 |
| 3 | Canada | 94 | 92 | 86 | 95 |
| 4 | Spain | 93 | 91 | 85 | 94 |
| 5 | United Kingdom | 92 | 90 | 84 | 93 |
| 6 | Germany | 91 | 89 | 83 | 90 |
| 7 | United States | 90 | 88 | 82 | 89 |
| 8 | Japan | 89 | 87 | 81 | 87 |
| 9 | Australia | 88 | 86 | 80 | 86 |
| 10 | Switzerland | 87 | 85 | 79 | 85 |
| 11 | United Arab Emirates | 86 | 84 | 78 | 84 |
| 12 | Singapore | 85 | 83 | 77 | 83 |
| 13 | Sweden | 84 | 82 | 76 | 82 |
| 14 | Netherlands | 83 | 81 | 75 | 81 |
| 15 | Malysia | 82 | 80 | 74 | 80 |
| 16 | Portugal | 81 | 79 | 73 | 78 |
| 17 | Austria | 80 | 78 | 72 | 75 |
| 18 | Belgium | 79 | 77 | 71 | 74 |
| 19 | India | 78 | 76 | 70 | 73 |
| 20 | Ireland | 77 | 75 | 69 | 72 |
| 21 | Russia | 76 | 74 | 68 | 71 |
| 22 | Denmark | 75 | 73 | 67 | 70 |
| 23 | Thailand | 74 | 72 | 66 | 69 |
| 24 | Norway | 73 | 71 | 65 | 65 |
| 25 | Philippines | 72 | 70 | 64 | 63 |
| 26 | New Zealand | 71 | 69 | 63 | 62 |
| 27 | Brazil | 70 | 68 | 62 | 59 |
| 28 | South Korea | 69 | 67 | 61 | 56 |
| 29 | Poland | 68 | 66 | 60 | 54 |
| 30 | Greece | 67 | 65 | 59 | 53 |
| 31 | Finland | 66 | 64 | 58 | 51 |
| 32 | Israel | 65 | 63 | 57 | 50 |
| 33 | Mexico | 64 | 62 | 56 | 49 |
| 34 | China | 63 | 61 | 55 | 46 |
| 35 | Indonesia | 62 | 60 | 54 | 45 |
| 36 | Ukraine | 61 | 59 | 53 | 44 |
| 37 | Taiwan | 60 | 58 | 52 | 43 |
| 38 | Turkey | 59 | 57 | 51 | 41 |
| 39 | South Africa | 58 | 56 | 50 | 38 |
| 40 | Estonia | 57 | 55 | 49 | 37 |
| 41 | Kuwait | 56 | 54 | 48 | 36 |
| 42 | Lebnon | 55 | 53 | 47 | 34 |
| 43 | Slovenia | 54 | 52 | 46 | 33 |
| 44 | Egypt | 53 | 51 | 45 | 32 |
| 45 | Argentina | 52 | 50 | 44 | 31 |
| 46 | Hungary | 51 | 49 | 43 | 30 |
| 47 | Romania | 49 | 47 | 41 | 27 |
| 48 | Iran | 48 | 46 | 40 | 25 |
| 49 | Croatia | 47 | 45 | 39 | 23 |
| 50 | Serbia | 46 | 44 | 38 | 21 |
Methodology: Our Trendiest Countries Ranking is based on three main factors: Fashion Landscape, Art, Design & Culture, and Market Competitiveness. To calculate the overall Trend Score, we scored each country out of three across these categories, resulting in a maximum possible total score of 100. The Trend Score is determined by analyzing language usage on the Internet, blogs, and news media, as well as social media platforms like Twitter and Instagram. This approach helps us track the hype around particular places and identify what is trending.
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