CEO Insider

Smile Is Expensive

hotel receptionist

KEEP SMILING. Since the last four and half decades, I have been compelled to believe that a smile costs nothing but gives much, it enriches those who receive, without making poorer those who give. Contented on the same, I have been professing the same with family, friends, neighbors, temporary/ transit friends, and even other living beings on earth.

I have received outstanding returns down the way from the infinite, a little more than Santa could offer in an instant. (Nothing personal, Santa) 

My question is who assessed the smile of its worthiness and/or, being or not being deceptive in nature? As a veteran in the hospitality industry, I am to endorse the Plastic Smile worn 24x7x365¼ by all my hospitable warriors across the globe, reaching space soon, I got to know. 

These are the people who compel me to believe, but amidst the brand wagon myself, I confess – Believe our smiles, they are expensive. It is definitely contagious as a goodwill ambassador and will continue for times immemorial. It seldom portrays the brave hearts behind those who shield their pain (mental and physical), stress (personal and professional), more importantly, the hurt (internal and external) caused by offending words or wounded actions of anyone in particular that stays on for a longer time but smile that is holistic, does not compromise with life lessons when given to the world.

It is obvious to draw a direct co-relationship between expressive behaviors serving as reliable indicators of the experiences. For example, check the children’s smiling behavior in the classroom and correlate with the children’s parent solidarity. Don’t dig into the intentions behind the smile; it will lose the luster and the cooperative interaction. 

Every action has an equal and opposite reaction. So a smile should also have one. But the advent of lower satisfaction faced with regards to the reverse smile, not received in many instances, provokes the prime actor not to continue the straight smiles, but we overcome and Smile back once again. 

Oh, God, such seriousness on your face reading through. I attempted to reach you across with my straight smile. This time a little thoughtful; give a little one. Smile always, even with yourself.

If you take a moment to introspect, you will be enthralled out of your wits to see the resultant conclusion that we have the most heterogeneous range of so-called IDEAL smiles throughout.

You have the Most Expensive Smiles of all. So continue SMILING. 

I LIKE THAT. 

I reciprocate the same; THANK YOU.


Written by Dr. Salla Vijay Kumar.

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Dr. Salla Vijay Kumar
Dr. Salla Vijay Kumar, is senior lecturer at Institute of Hotel Management (IHM) Ahmedabad, widely considered to be one of the India's best hospitality and hotel management schools. He holds a Ph.D. in Management from Kadi Sarva Vishwavidyalaya (KSV), an M.Phil from Madurai Kamaraj University (MKU), and a B.Sc. (H & H.A.) degree from IGNOU from Institute of Hotel Management (IHM) Ahmedabad. He has 5 years of International & National industrial exposure at Holiday Inn, Ahmedabad, Baisan International, Bahrain, and Sarovar Group, Ahmedabad, and teaching at Baisan Institute of Hotel Management, Bahrain; he is serving IHM Ahmedabad since 2002.


Dr. Salla Vijay Kumar is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.