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CEOWORLD magazine - Latest - Tech and Innovation - Creating a More Sustainable, Eco-Friendly Business Model

Tech and Innovation

Creating a More Sustainable, Eco-Friendly Business Model

Seth Taube

Today’s consumers prefer to do business with environmentally aware companies. The good news is that adopting Earth-friendly practices is no longer a sacrifice.  Several consumers today are willing to pay more for eco-friendly, sustainable products from environmentally aware companies. Entrepreneur and climate activist Seth B. Taube offers five tips for creating sustainable business operations.

Make Your Office Green

Interpret the phrase “going green” literally by bringing plants into your office, says Seth Taube. He references a well-known study by NASA that found houseplants are adept at removing all manner of harmful substances from the air, including formaldehyde and benzene. Plants absorb carbon dioxide and expel fresh oxygen. In addition, plants soften the all-too-often sparse and uninspiring look and feel of work environments, making the office friendlier and healthier. This can lead to better employee morale.

Importantly, the single largest contributor to global warming are industrial and office complexes. Companies that retrofit buildings can provide the most meaningful reduction to emissions. These retrofits include modifying lighting, windows, and HVAC changes like demand-controlled ventilation.

Rethink Commutes

The United States Environmental Protection Agency found that in 2017, transportation accounted for more than a quarter of greenhouse gas emissions. There are multiple ways to break the cycle of standard commuting, including:

  • Establish a carpool system
  • Encourage employees to cycle or walk to work, if possible
  • Organize discounts and sponsorship of public transportation
  • Offer prizes through raffles to those who cycle, walk, or use public transport

These efforts not only reduce pollution but may also lead to improved fitness and overall health for your employees, according to Seth Taube. We are all connected, and as the planet becomes healthier, so will all life.

Offer Remote Work

Allowing employees to work from a distance is an effective way to reduce greenhouse emissions. Remote work can also help save money at the office by reducing costs for lighting, water, heating, and air conditioning, and supplies. This may not be feasible in some cases, but whenever possible, remote work helps employees balance work and private time. This may lead to higher quality work and increased company loyalty.

Use Sustainable Products

Replacing current products throughout your office is now easy with the plethora of sustainable options available. Eco-friendly choices range from cleaning products to paper. Characteristics of sustainable products include:

  • Made with safe, non-toxic ingredients
  • Housed in sustainable packagings, such as cardboard and glass
  • Recycled, in the case of paper and cardboard

Choosing recycled paper for bathrooms as well as for printing reduces the need for trees to be destroyed. Furthermore, eliminate plastic convenience by using mugs instead of single-use plastic cups. Encourage employees to bring reusable water bottles. Seth Taube says when you start looking for ways to create a more eco-friendly atmosphere, often the solutions are right in front of you. All you need is a fresh perspective.

Embrace Recycling

A massive overhaul is not necessary to start adopting sustainable business practices. Small steps move your company toward eco-friendly operations. Instituting company-wide recycling is a great place to begin. Recycling offers numerous benefits, including:

  • Saving virgin resources
  • Lowering the amount of waste sent to landfills
  • Saving energy
  • Reducing emissions

Often, workers appreciate company recycling efforts, which can lead to loyalty and improved morale. Furthermore, when employees recycle at the office, they are more likely to explore recycling when they are not working, Seth Taube says. This choice becomes part of the big-picture solution to stem rampant misuse and waste of resources and destruction of the planet.

More on Seth

Seth B. Taube is an investor and entrepreneur. He has founded and built multiple companies worth billions of dollars. He has now turned his efforts and resources toward creating a healthy, abundant future for the planet and all life. Areas of special focus include mental health solutions, education, and climate technology. Seth’s vision is to create a healing economy that enhances humanity’s existence and nourishes life. Seth is also a musician and a father.

Written by Seth Taube.
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CEOWORLD magazine - Latest - Tech and Innovation - Creating a More Sustainable, Eco-Friendly Business Model
Seth Taube
Seth Taube is the founder and builder of multiple billion-dollar businesses, two of which were listed as IPOs on the NYSE. A seasoned entrepreneur, Seth now dedicates his time to bettering the world through philanthropy and value-driven investing.

Seth Taube is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.