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Future of Work

The impact of e-commerce on business

E-commerce has affected every sector of the economy, especially finance, retail, communications and business services. Today, many organizations have adopted e-commerce to increase the speed to market of their products and services. Innovations promoting e-commerce include electronic catalogs and search engines for finding information on the Internet; software agents or robots that automatically search for goods and services; systems that recommend products to users based on their personal data; and digital guarantees of Internet identity Certification Services.

The rise of online shopping is fueling the new economy and spurring innovation by merchants, encouraging them to identify what makes their products unique and creating engaging experiences that keep shoppers coming back. The trend is being driven by technological advances, social media and a desire for convenience on the part of consumers. It’s a busy world we live in, and the rise of online shopping has convenience at its core.There are a variety of reasons driving the trend. 

E-commerce continues to prove to be a lucrative and vital part of the future economy, but sectors are already being impacted by “The future of e-Commerce will be shaped by technology 10-15 years from now. And there’s the only thing that will stand out, the emergence of a new Future of e-commerce: 10 trends for the coming years ; 1) Revenue of $ 3,4 trillion in 2025 ; 2) Delivery drones ; 3) Omnichannel. The industry report states that by the end of 2022, e-commerce will make up 20.4% of global retail sales.

However, only 10% of e-commerce companies are using word-of-mouth advertising on social media platforms to their advantage. It’s estimated that by 2023, e-commerce purchases will rise from 14.1% to 22%.

Technology has allowed for better, more efficient shopping experiences. And social media has transformed the way we think about buying things. Today, people are more likely to consult their Facebook friends or Twitter followers before making a purchase than they are to ask a salesperson.

But it’s not just social media driving the online shopping boom. Consumers are also becoming more comfortable buying things online as they become more familiar with the process and the benefits. For example, online shopping eliminates the need to deal with parking, traffic and crowds. It also gives shoppers the ability to compare prices and find the best deals.

As online shopping continues to grow, merchants will need to find ways to stand out from the competition. They’ll need to identify what makes their products unique and create engaging experiences that keep shoppers coming back.

This creates a greater incentive for customers to shop online and boosts the overall economy. E-commerce stimulates the economy by increasing productivity, encouraging innovation and improving the shopping experience.

This indicates that the use of e-commerce can significantly boost the country’s economy. In addition to accelerating economic development, the growth of e-commerce has also increased the income and consumption of people around the world.

There is a positive relationship between the number of e-commerce businesses and economic growth, which indicates that as a country’s economy continues to grow and e-commerce levels continue to improve, the number of e-commerce businesses continues to grow, commerce and user engagement will continue to grow .

For example, a 1% productivity increase in Asia’s services sector would lead to $12 billion in welfare gains, 0.4% GDP growth, a 0.4% increase in wages, and $12 billion in growth. % of service exports .. Thus, by reducing costs, improving efficiency, reducing time and distance, e-commerce can become an important development tool. One of the advantages of e-commerce is that it takes time and effort, facilitates access to foreign markets, promotes economic growth, and improves exports and production.

Both entrepreneurs and governments should leverage the social and economic benefits of e-commerce to increase cross-border market penetration and benefit from economies of scale. Compared to traditional physical transactions, the current e-commerce environment has more market share and fewer barriers to entry, encouraging entrepreneurship and encouraging competition among businesses of all sizes.

Governments should encourage and enable e-commerce by creating and enforcing regulations that protect consumers and businesses, while also ensuring that the proper infrastructure is in place to support online transactions. In addition, governments should create incentives for businesses to adopt e-commerce, such as by providing tax breaks or subsidies.

Entrepreneurs should focus on creating online businesses that are customer-centric and offer a seamless user experience. In addition, businesses should make use of data and analytics to better understand customer needs and preferences. Lastly, businesses should focus on building a strong online brand that will resonate with consumers.

Some researchers study the impact of e-commerce on economic development in terms of both magnitude and speed, using overall GDP and GDP growth as proxy variables to measure the state of the economy. The use of modern technological means of the exchange of states increases the strength of their economy and its growth, and it is beneficial for the social sphere, health and education, through the use of modern technological means in relations, and within the framework of e-commerce, it is possible to develop production according to its electronic nature, which increases sales. and increase business profits. 

We can conclude about e-Commerce that it is business of buying or selling of products or services over electronic systems such as internet and computer networks. Electronic commerce draws on technology such as mobile commerce, electronic funds transfer, supply chain management, inventory management systems, and automated data collection systems. It is here to stay and grow and we are very enthusiastic about its potential.

What are your thoughts on E-Commerce and its potential? Are you excited about it or do you have any concerns?


Written by Vangelis Kotselas.
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CEOWORLD magazine - Latest - Future of Work - The impact of e-commerce on business
Vangelis Kotselas
Vangelis Kotselas is a columnist at Innovatebiz, Social Media Manager at Study in Greece and Co-Owner at INVESTIMA LLC in the USA. He holds a Bachelor’s degree in the field of Informatics and Telematics from Harokopio University of Athens, and his postgraduate studies are in the field of Business Analytics at the Athens University of Economics and Business (AUEB).


Vangelis Kotselas is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.