C-Suite Agenda

What about Business Intelligence?

Business Intelligence

Business intelligence, or BI, has become a buzzword across industries, encompassing the various processes, tools, and methodologies that enable companies to collect data, analyze it, and get better answers to key questions. Business intelligence is a data-driven process of understanding your business so you can make better decisions based on real-time information.

Business intelligence can help companies make more informed decisions by displaying current and historical data in the context of their business. Business intelligence tools provide access to data that would otherwise be too difficult to obtain. One of the most important features of business intelligence is reporting. Reporting allows companies to keep track of their performance and make better-informed decisions. Business intelligence tools make it easy to generate reports.

Reports can be generated on demand or scheduled to be generated automatically.  Reports can be generated for specific time periods specific businesses or specific user groups. Data warehousing is another important feature of business intelligence. Data warehouses store data from multiple sources in a single location. This allows businesses to access all of their data from one place. Data warehouses can be used to store data from multiple companies. This allows businesses to compare their data with their competitors.

Data warehouses can also be used to store data from multiple countries. This allows businesses to compare their data with other countries. Data mining is another important feature of business intelligence. Data mining allows businesses to extract valuable insights from their data in order to improve their operations. This process can help businesses identify problems early and make better decisions leading to increased profits.

Business intelligence tools and processes enable end users to extract valuable insights from raw data to facilitate data-driven decision making in organizations across industries. Business Intelligence (BI) integrates business intelligence data mining data visualization data tools and infrastructure and best practices to help organizations make better decisions.

Business intelligence strategies differ based on the specific needs of an organization but typically involve analyzing data from a variety of sources including structured data from relational databases text files and web-based data. The data is then processed and transformed into meaningful information that can be used to support decision making.

BI tools and processes can be used to support a variety of business goals including identifying new business opportunities optimizing marketing campaigns reducing operational costs and improving customer service.

BI software allows companies to analyze multiple data sources simultaneously, limit searches to certain criteria, run queries, and generate reports to better understand the results. This business intelligence service from Microsoft combines raw data from various sources, such as a simple desktop spreadsheet, into cloud data. Various BI tools can access and analyze datasets and present analytical results in the form of summaries, reports, dashboards, charts, graphs, and maps to give users insight into the state of the business.

Leveraging the power of analytics, business intelligence tools drill down into datasets to provide up-to-date insights into everything from increasing revenue through sales analytics to boosting talent through analytics and processing strategic plans for potential business expansion.

Data scientists use advanced statistics and predictive analytics to identify patterns and predict future outcomes using data features. Data scientists must be skilled in computer science statistics and math to be able to effectively analyze data. Data scientists typically hold a master’s degree or PhD in a quantitative field such as statistics mathematics or computer science.

Companies that make effective use of business intelligence tools and technologies can transform the collected data into valuable insights into business processes and strategies. From a practical standpoint, using business intelligence in an organization also makes it easier for every team member to access the data they need and generate relevant, easy-to-use reports that keep all stakeholders informed.Having great business intelligence helps companies and organizations gather and analyze data effectively.

Companies using BI software can make data-driven decisions and identify areas where they can improve their performance. Fortunately, technology now offers an efficient way to understand what these data points offer and convert them into actionable insights and BI KPIs that companies can use to make decisions in real business situations.

Good data can be incredibly helpful when it comes to compliance and hiring. When used correctly data can help with everything from complying with regulations to finding the right employees. Keep it concise. Overweighting on the insights gleaned from business technology data is something that puts off most business managers. Besides the fuzzy terms that can quickly add up to many thousands of words you also have to understand how half a dozen different tools all bring together different data points. They can overlap and mix and match to say nothing of all the different possible business outcomes.Effective communication is essential.

Communication should be clear and concise. Increase the sales reduce the costs optimise the profit. Enable managers and non-technical staff to understand the data and find the important crucial information easily. To obtain the best ROI (Return On Investment) once you identify the best indicators and metrics of success design effective automated tasks to simplifiy their gathering and processing from over 100 different IT systems then visualise the data so that each managers can relate it to the goals and core values of their respective departments.

In summary, big data means the collection, storage and processing of big data, data science is the predictive and prescriptive analysis of such data, and business intelligence is the full use of data to improve decision making and reporting. Machine learning is a technique that is used to process large amounts of data quickly. It involves making predictions based on data and looking for patterns. Finally artificial intelligence is the application of machine learning to real-world problems.


Written by Vangelis Kotselas.
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Vangelis Kotselas
Vangelis Kotselas is a columnist at Innovatebiz, Social Media Manager at Study in Greece and Co-Owner at INVESTIMA LLC in the USA. He holds a Bachelor’s degree in the field of Informatics and Telematics from Harokopio University of Athens, and his postgraduate studies are in the field of Business Analytics at the Athens University of Economics and Business (AUEB).


Vangelis Kotselas is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn.