Christian Santiago, founder of The Greatness Institute, is a former pastor turned high-performance coach who helps faith-driven and high-achieving executives and entrepreneurs become an inspirational leader people want to follow.
“I was a pastor, and I was helping people, but I realized that there was a particular group of leaders that I became obsessed with serving because they were being ignored: Christian executives and entrepreneurs,” said Santiago. “I wanted to bring some specificity to that realm, to be the voice that links Christian values to the professional space, where they can combine both their faith and personal drive for greater levels of success.”
At The Greatness Institute, clients are motivated to find their optimal levels of high-performance, both professionally and personally, while not losing sight of their faith as well. In fact, he has garnered such a prominent reputation among the business elite that he has built a client base with a combined $369 million (and growing) net worth.
Some of Santiago’s most popular frameworks for learning include, 8 Biblical Pillars of Rapid Transformation, 6 Keys of the Kingdom and 6 High-Performance Habits. Additionally, he has also written three books, including, Born To Rule: Reclaiming Your God-Given Birthright To Rule On Earth.
The 6 Keys of the Kingdom
The culmination of Santiago’s big takeaways in discovering the Kingdom are broken up into six-different components of which he believes are vital for establishing oneself as a high-performing individual and essential for creating a world-class company culture.
“After combining high-performance research, along with my vast knowledge of the principles in the Bible, I noticed six keys, or secrets, that most people do not see,” said Santiago. “Almost all of the hyper-successful people and companies use these six attributes to become who they are today, even if they don’t believe in the Bible.”
When incorporated into one’s life successfully, these six keys allow for wealth to be generated at a much quicker pace, companies experience exponential growth, productivity upticks, relationship networks are enhanced for future success, and personal potential is actualized at an accelerated rate.
The 6 Keys to the Kingdom are: Faith, Service, Agreement, Naming, Demand and Honor.
When it comes to Faith, most people would regard this as solely a belief in God, but that’s not enough. If the question is, ‘What is faith?’ was asked, the answer Santiago emphatically would give is, ‘Faith is now’. That’s why a ‘right now’ mindset can literally change everything in a moment more than hoping something will happen later on.
“All throughout the Bible, hope is attached to the future and faith is attached to today. That means you are only operating in faith if you’re taking the greatest advantage of today,” said Santiago. “That’s why procrastination and faith do not mix: you can’t maximize today if you’re putting things off for tomorrow. To best utilize faith, answer this question: If you really believed God could change everything right now, how would you operate and what would you do?”
To succeed in Service, one must be so good at what they do that they just can’t be ignored, while also being able to solve some of the more pressing problems for people in the marketplace and their respective industries and niches. To serve at a world-class level, you must increase your relevance, raise your excellence and embrace your distinction.
“Your offering must be so good that your clients feel like they have to refer you to other people,” Santiago mused. “If they’re not, then you need to increase your level of service.”
To best utilize the key of service, according to Santiago, it’s important to be able to answer these questions: What can you do to become more relevant as a leader and company? What’s the 1% shift you can make to become more excellent at what you do? How can you lean more into what makes you different from your peers?
In partnering with like-minded people and entering an Agreement, both parties are able to accelerate much faster together, rather than on their own.
“The reason this is one of the biggest keys to growing fast is because you are getting other people to agree with you on the value of what you’re providing to the marketplace,” he stated. “An investor will not give capital if they don’t agree with you about your value, a possible founding partner will not partner with you if they don’t agree about your vision. That’s why Jesus said if two of you touch and agree on anything concerning Earth, it shall be done for you. Agreement is essential for rapid growth and success.”
According to Santiago, to best utilize the key of Agreement, it is important to answer ‘Who do you need to partner with that would take your leadership or business to the next level?’ It may include hiring a coach, bringing on another partner, or seeking a mentor that agrees with you about your need for an outside voice.
When Naming, whatever one names someone or something, that is exactly what it becomes. That’s why Santiago believes that the only difference between a stepping stone and stumbling block is the person who’s looking at it.
The Kingdom key of naming holds so much power that God even gave Adam the authority and ability to name the animals however he viewed them (Genesis 2:18-20),” he said. “And whatever he named them, that’s exactly what they became. So if you name your business a ‘small business’ or ‘growing empire’, that’s what it’ll become. If what you’re facing is a ‘setback’ or a ‘set-up’, that’s what it becomes.”
To best utilize the power of Naming, the ability to answer these questions is key, per Santiago: What area in your personal life or business that you need to relabel and give a new empowering meaning to it? After renaming it, how would you act moving forward to reflect that?
By placing a greater Demand on oneself, more than anyone or anything could, one can then extract more of their potential than was possibly perceived as possible.
“We can place a demand on ourselves to extract more of our power, potential, and value at an accelerated rate, but we must place the demand on ourselves rather than waiting for someone else to place it on us. One thing I’ve learned is that the only time we ever feel pressure is when someone places a greater demand on us than we place on ourselves,” he stated. “If our client expects us to complete our services in one month when we’re used to doing it in two weeks, then we don’t feel any pressure. But if they ask us to fulfill it in one week and we’re used to fulfilling it in two weeks, that’s when we feel pressure. The key to not crumbling under any type of pressure is to place a greater demand on yourself than anyone or anything could ever do.”
To best utilize the key of Demand, Santiago asks: What new standards must you set on your growth, service, and leadership to place a greater demand on yourself than anyone ever could?
Honor is an important factor of the six keys. This requires one to allow for love to be the cornerstone of all they do so people want to come around them and stay. This is one of the main keys Santiago uses to help companies make their employees feel valued and his clients feel like they’re receiving world-class coaching guidance.
“Honor, in Greek, means ‘treating like gold’. To dishonor, on the other hand, is to ‘treat like common or ordinary’. When you treat all of those things like gold, everything you touch and every person you come in contact with will feel the love and honor you have for them,” said Santiago. “They won’t feel like just another number or a dollar sign, but will genuinely feel like you want the best for them, no matter how big or small the act of honor you displayed.”
To best utilize the key of Honor, Santiago asks, If you could take only three actions to treat your people or clients like gold, what would those three actions be?
About Christian Santiago
Christian Santiago, Founder of The Greatness Institute LLC and 3-time author, is Greenville, SC’s #1 high-performance Christian entrepreneur coach, serving as a coaching and culture specialist for high-end executives and 9-figure companies. Santiago is a ghostwriter for executives of $600M+ firms, producer of 4 blockbuster e-courses, and currently coaches clients whose net worths amass over $369.4M in asset management. Santiago believes that no one is ever stuck or powerless to change their situation; to become the best leader you can be, please visit https://www.christianpsantiago.com/
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