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CEO Spotlight

CEO Spotlight: How CEO Luiz F. Costa Macambira Brought Forbes Monaco to Luxurious Success

Luiz F. Costa Macambira

Monaco, the elegant country on the northern coast of the Mediterranean, with the Cote d’Azur beach region, exceptional security, and superior economic infrastructure, is perhaps one of the most sought-after scenic destinations for travelers of all kinds. Here, we venture into the luxurious world of the well-to-do to learn about the celebrated CEO, Publisher, and Editor of Forbes Monaco, Luiz F. Costa Macambira. 

The Allure of Monaco

Monaco is home to the world’s highest volume of UHNWIs (Ultra high-net-worth individuals). According to Forbes, Monaco is home to over 200 billionaires. With a population of only around 39,000 as of 2020, the Monacoian public is the densest area to find the wealthy — and destination travelers are either part of the flock or used to rubbing elbows with similar ilk.

Monaco and its residents are full of fairytales and whimsical fancy. In the Western World, we subconsciously expect our top business people and wealth leaders to be the models of serious society. However, if we were to think about it, it makes much more sense if a self-made billionaire has a bit of eccentric flair. How else would they have the guts to forge their empire? Exuberant personalities rightfully meld together in this luxurious hotspot.

In addition to their villas, around one-third of Monacoian residents had assets worth over one million US dollars, according to a Forbes report in 2018. With no income tax, gorgeous weather, and a menu of alluring delights and magnificence, Monaco is the undeniable choice for wealthy men and women to gather.

Enter Luiz F. Costa Macambira: UHNWI, visionary, and serial entrepreneur CEO responsible for sensing perfection and uniting the two most iconic luxury entities: Forbes Magazine and Monaco.

The Master Behind Forbes Monaco

Costa Macambira hails from Brazil, a serial entrepreneur who has been on the rise ever since he started dabbling in entrepreneurial sport. A former law student, Costa Macambira developed his first success in the 90s by building a commodity trading business in Miami, Florida. This adventure bore him the nickname ‘King of Coffee,’ for nearly cornering the coffee market in Russia single-handedly.

What brought him to Monaco and kept him in Europe is one and the same: Costa Macambira launched a media company: Forbes Monaco, a subsidiary of the wider Forbes media group. The mastermind is exceptionally knowledgeable in the high-class lifestyles of Monaco, what locals call the real ‘Monaco Club.’ This experience, coupled with Costa Macambira’s enthusiastically supportive friend group, inspired him to devise and develop Forbes Monaco in 2017. It certainly helps that he has almost endless experience in the life of a sophisticated, well-traveled, polyglot businessman. (In other words, he speaks five languages fluently.)

Beginning in Monaco, Costa Macambira appended countries to his new Forbes media group one by one. Netherlands, Belgium, and Luxembourg fell into line, each with its own Forbes publication under Costa Macambira’s leadership.

So, Costa Macambira began his overseas media empire, effectively becoming the media tycoon of Europe’s modern 2000s era.

The Quintessential Combination

When one hears ‘Forbes’ and ‘Monaco’ together, knowing what we know about how opulent and wealthy the area is, it seems unreasonable that Forbes should be anywhere but Monaco. This suitable locale is the obvious choice. While Forbes’ Billionaires List graces its pages, real-life billionaires grace the surrounding areas. Forbes and Monaco both promote entrepreneurial capitalism. Forbes is the ideal place to spotlight the knowledge and expertise that got these Monacoian leaders to their current affluence. A delicious recipe.

Costa Macambira is a hero to many, opening the doors to high-level journalism experiences previously unreachable in Europe. The man is a legend, as mysterious, clever, and innovative as the Monacoian country in which his empire presides.

About Luiz F. Costa Macambira

Luiz F. Costa Macambira is a serial entrepreneur, the CEO, Co-Owner, Publisher, and Editor of Forbes Monaco, Forbes Netherlands, Forbes Belgium, and Forbes Luxembourg. Costa Macambira is a board member of the prestigious MMF (Monaco Mediterranean Foundation), Under the High Patronage of His Serene Highness Prince Albert II of Monaco, Honorary President of the Geneva Diamond Association, and a renowned investor and advisor.

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CEOWORLD magazine - Latest - CEO Spotlight - CEO Spotlight: How CEO Luiz F. Costa Macambira Brought Forbes Monaco to Luxurious Success
Alexandra Dimitropoulou

Alexandra Dimitropoulou

VP and News Editor
Alexandra Dimitropoulou is a VP and News Editor at CEOWORLD magazine, working to build and strengthen the brand’s popular, consumer-friendly content. In addition to running the company’s website, CEOWORLD magazine, which aims to help CEOs, CFOs, CIOs, and other C-level executives get smarter about how they earn, save and spend their money, she also sits on the Board of Directors of the Global Business Policy Institute. She can be reached on email You can follow her on Twitter at @ceoworld.