Business Transformation

5 Considerations for Your Company’s Blockchain Strategy

As companies all around the world prepare to plant their flags in the Blockchain industry, their leadership teams have started reorganizing to facilitate their efforts. Marketing and growth efforts now seem to be heavily focused on better adapting existing models to be ready for the future.

Take San Francisco-based IT technology company Ankr as an example. The company has been working for the last 5 years on building infrastructure for web3, the evolution of the internet. Earlier this year, the company appointed Greg Gopman as Chief Marketing & Business Development Officer (CMBDO).

As a serial entrepreneur and technology consultant who has helped hundreds of businesses succeed in several industries, Gopman has the skills to fulfill the mission of an executive in such a position. However, his vast experience in the tech and blockchain industry has provided him with unique insights when it comes to web3.

Gopman was the founder of Mewn, a crypto ecosystem development agency that offers marketing, business development, and community-oriented solutions to companies in the crypto and blockchain industries, He is also one of the co-founders of the Akash Network (one of the biggest decentralized and open-source cloud services) and Head of Product for Ethernity Chain.

Back in 2016 and 2017, Gopman dedicated himself to exploring VR and AR technology by building VR worldwide in partnership with Ben Taller, which would become the largest VR entertainment center in the US. This was just after dedicating two years of his life to helping his ONG “A Better San Francisco” find new solutions to homelessness.

An avid tech evangelist and philanthropist, Gopman is set to harvest the power of technology to open new possibilities to people around the world. After all, what good would a virtual world do if the real one still needs to be fixed?

To that end, here are Gopman’s “must haves” for a Blockchain infrastructure partner.  

  1. Make sure you’re working with a reliable partner with good uptime.
  2. Know your rates. Things can get pricey fast if you’re not careful.
  3. Find your tribe. If you don’t resonate with the culture of the brand you don’t have to use it.
  4. Talk to other developers to get their take on things.
  5. Keep it simple. Infrastructure should be easy to use if the documentation is good. If not, look elsewhere.

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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.