Business Transformation

How JES International Group has become a household name in the Industry

If you think there is less competition in small, niche industries, think again. If anything, the competition is even more intense because you have fewer companies competing for customers. The way to attract and retain these customers is with outstanding service, which is how the JES International Group has become a household name.

Established in Miami, Florida in 1996, the JES Group is a leading exporter of construction equipment, dry and refrigerated trailers, reefer trailers, mobile homes, and electric generators to South America. The company achieved this rank by offering top-notch new and used equipment at highly competitive prices. In 2021, JES sold over 500 reefer trailers to South American clients, dominating the market and becoming its top choice for heavy transportation equipment.

Now, the JES International Group is going to truly live up to its namesake as it begins an ambitious global expansion. Upon joining the family business in 2014, Samir Nazar had a vision of building an empire with his sales and marketing skills. A recent college dropout, Nazar saw this as an opportunity to grow personally and professionally. The ultimate goal was to scale the company to new heights, such as the current expansion plans to markets such as Central America, Africa, the Caribbean, and the Middle East.

The first marker on the growth timeline is to double sales in South America from 500 to 1000 reefer trailers per year. JES International plans on achieving this and its other global goals by offering the stellar customer service it has built its reputation on. This includes going above and beyond client needs, which has earned the company a 95% satisfaction rate. Part of this customer experience is ensuring clients will deal with few if any other vendors, creating a more efficient and streamlined process.

JES International are pioneers in this specialized industry. By understanding the pains, problems, and frustrations of their clients, they deliver service based on a sense of empathy and uncanny ability to anticipate needs before they arise. It is this intuition that is one of the reasons the JES International Group has become a household name.

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Anna Papadopoulos
Anna Papadopoulos is a senior money, wealth, and asset management reporter at CEOWORLD magazine, covering consumer issues, investing and financial communities + author of the CEOWORLD magazine newsletter, writing about money with an enthusiasm unknown to mankind. You can follow CEOWORLD magazine on Twitter, Facebook, Instagram, or connect on LinkedIn for musings on money, wealth, asset management, millionaires, and billionaires. Email her at