Chief Executive Insights

How To Strengthen Your Brands Through NFTs

2021 has seen the rise of Non-Fungible Tokens across all industries. Firms and entrepreneurs have utilized these blockchain assets to extend their reach. And through technological advancements, people are beginning to discover better ways to maximize their profits and push their brands across frontiers.

But despite the increase in blockchain activities and NFT trading, many people still don’t understand how Non-Fungible Tokens work. Also, there are misconceptions that NFTs are restricted to the entertainment and sports industry only. This makes it difficult for entrepreneurs in other industries to develop creative ways of using NFTs to their brand’s advantage.

This article will explain what NFTs are and how they work. I will also discuss why NFTs are important to your brand and how you can use these digital tools to expand your business.

What Is An NFT?

A Non-Fungible Token (NFT) is a collectible digital property or asset that holds value in the form of cryptocurrency and as a form of art or culture. In simple terms, it is a digital token that contains your art or creative works in a blockchain system.

The NFT is created from the digital objects they represent, that is, both intangible or tangible items, like videos, JPGs, GIFs, music, video game skins, etc. This means that Non-Fungible Tokens are similar to physical collector items, but the only difference is that they are digital – basically, they are real-world digital artifacts.

How Do NFTs Work?

If you are wondering how NFTs operate, picture a contract between a buyer and a seller. However, in this case, it depends because NFTs are smart contracts. Smart contract approves the work and tracks the value as it changes hands. Before the emergence of blockchain, this process was very rigorous and slow. Since the Non-Fungible Tokens processes are cryptographically secured and guaranteed by smart contracts, they eliminate the need for expensive intermediaries.

Why Are NFTs Important To Your Business?

Recently, NFTs have become very profitable for entertainers and athletes, with some making NFTs worth millions of dollars. However, this alternate stream of income isn’t exclusive to entertainers. Entrepreneurs can now tap into the NFT culture and witness unprecedented growth in their businesses.

And with NFTs becoming more mainstream, you should begin to care about their impact because they are not a flurry. According to Gary Bracey, the co-founder of Terra Virtua, the world’s first fully immersive digital collectibles platform, NFT is now an important technological development pushing significant changes in the entertainment, music, creative, digital, and gaming industries.

And entrepreneurs connected to these industries are likely to have an unforgettable experience with NFTs because they are essential for brand development. He believes it is worth keeping informed and having a sense of where they’re headed because NFTs attract many businesses and consumers.

If you are looking to push your brand online, knowledge of NFTs is essential because it helps you diversify and creates an avenue to deal in smart contracts, which have become a safe way to transact.

Ways To Harness The Power Of NFTs

These days, it is much easier to benefit from NFTs. Here are excellent ways to use NFTs to grow your brand;

  • Auctions: Businesses and brands can now auction their digital assets quickly to bidders all over the world. Whether it be a small brand or a large company, NFT buyers can now be shareholders without all the necessary official formalities.
  • Retaining Rights: sales and transactions on NFTs allows the creator to retain the rights over the item. This means royalties still return to the creator after-sales. For instance, Samsung could sell the NFT for the renders behind their latest products but still use them on adverts.
  • Smart Contracts: Blockchain technology enables smart contracts where the terms of the agreement between the buyer and seller are self-executory. Now, transactions have become easier and faster.
  • Closer Connection: The entire transaction on NFTs establishes better links between parties because intermediaries are removed. This builds better chances of creating lasting connections that are beneficial to your brand.

Undoubtedly, Non-Fungible Tokens have shown that they are here to stay. Digital content does have value for brands. And businesses can leverage NFTs to discover new opportunities, better audiences, connect with their customers, and grow their businesses.


Written by Tony M Fountain.

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Tony M Fountain
Tony M Fountain is a musician, writer, and entrepreneur originally from Gordon, Georgia. Upon leaving Full Sail University for Music business management, Tony founded Now Entertainment in 2011 as a studio & label imprint and transitioned into artist development. After working with several known artists and writing for several publications, Tony later decided to transform Now Entertainment into a hip-hop-based magazine & podcast. He then authored a book titled Secrets of the Music Business: How Not to Get F’d as an Entrepreneur with a Dream, published in March 2021 to further assist aspiring musicians.


Tony M Fountain is an opinion columnist for the CEOWORLD magazine. You can follow him on Twitter, Facebook, and LinkedIn.