Big Picture

Three hiring strategies for a more profitable business

Danielle Levy

For business owners just starting out and seasoned entrepreneurs alike, hiring is one of the most difficult—yet most important—things to get right. Getting the right talent in the right seats can help your business scale up significantly, and allow you to focus more time and energy on the bigger picture (like growing your profits and expanding your reach). If a business owner is thinking about their next hire, here are three tangible ways to determine who is needed on the team to implement a profitable and impactful business vision.

1) Knowing when it’s time to hire

Understanding when is the right time to hire is a critical first step and is too often overlooked by business leaders. Many CEOs think they can “do it all,” which is great, but also distracts time and attention from foundational work that can help set a business up for long-term success.

The CEO will need to carefully examine your current workload to understand what roles they are filling in addition to CEO. Who is managing social media? Setting up sales funnels? Building or editing the website? These tasks may be taking critical time away from the true role as CEO and visionary. How much time is being taken away from working on bigger-picture work? 

Rather than wasting time on busy work, consider what tasks could be delegated to another team member. Take into account the amount of time and effort needed for each task, as well as the priority level of those tasks. This can help determine what can be handed off to another team member. If a CEO wants to delegate specific tasks and doesn’t have anyone on the team with expertise in those areas, it’s time to hire.

Effective delegation will help an effective CEO:

  • Get more done in less time
  • Focus on their strengths and priorities
  • Improve the quantity and quality of the team’s output
  • Develop employees’ skills
  • Increase the engagement of employees

2) Finding the right talent

When a CEO has identified that it’s time to start hiring, the next step is to find the right talent for the team. This goes beyond just hiring someone with the right skill set to fill your business need—it’s important to find someone who truly aligns with the business and its core values.

What does that mean? People to search for are:

  • Functional fit – If the business has an accountability chart, review it. The need to get the right person in the right seat to take full advantage of their skills and expertise is important.
  • Cultural fit – Does this candidate fit in? Do they have what it takes to improve the company?
  • Values fit – Does this candidate share the values of the brand?
  • Passion fit – Does what they are being asked to do in this role excite them?

Take time in the hiring process to ask key questions to determine fit before hiring anyone. This can be time-consuming, but using the steps in the following section can streamline the process for enhanced efficiency.

Danielle Levy

3) Hiring made simple

When it comes to building a hiring process that’s fast and effective, the CEO will want to start by building an effective job description. Crucial points to include are:

  • Overview
  • Responsibilities
  • Qualification
  • The reason that candidates want to work for the company
  • Application instructions
    • Key links
    • Application deadline
    • Contact method for questions

Then, consider building an application form with these key fields in order to quickly scan applications and filter out the good and bad-fit candidates. It’s also a good idea to create swipe copy (or email templates) to use for hiring round progression or elimination. Preparing these assets in advance can help move the hiring process along quickly so the CEO can get the right talent in place when it is needed.

In the interviews, make sure the person interviewing completely understands the role they are hiring for, the questions they will ask, and the general flow of the interview itself. Setting an interview agenda is a great way to stay focused and move the conversation along in a productive manner.

After the interview, take some time to:

  • Gather quantitative and qualitative feedback from the candidate
  • Determine next steps
  • Present the offer
  • Follow up with the candidates who are not progressing in the process
  • Check references
    • Create a quick survey for the references to complete
    • Check the applicant’s social media accounts

Remember that the right team will position the business for success, and when people are doing work they love, the impact the business makes goes beyond customers. Gather people with intention and get ready for magic.


Written by Danielle Levy.

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Danielle Levy
Sought-after executive Danielle Levy helps six and seven-figure online business owners expand with clarity and efficiency. After her experience in the traditional business world, Danielle established The Boardroom League to give other entrepreneurs a little black book of trusted industry professionals to help them grow their businesses without long-term overhead.


Danielle Levy is an opinion columnist for the CEOWORLD magazine. You can follow her on LinkedIn. For more information, visit the author’s website.