Unquestionably, summer 2021’s biggest hit so far in the fashion world has been maverick independent luxury fashion house 100% Capri.
The brainchild of Italian designer Antonino Aiello, 100% Capri has decorated the shores of Europe’s most resplendent seaside communities- Mykonos, Portofino, Capri, St. Tropez, and Ibiza – with its ultra-chic white, grey, and blue linen silhouettes that have become the vacation favourites of a cadre of today’s most influential celebrities and business people alike- from Oprah Winfrey to Roman Abramovich, Paul Allen and more.
With sales reaching record levels in 100% Capri’s Miami and Mykonos stores, Aiello has had to double back on production even during the very short sales season.
Few could have predicted the onslaught of luxury fashion consumption that has been pent up during the pandemic.
But one thing is clear…which is that 100% Capri has sprung to market-leader positioning in the resort fashion vertical coming out of the pandemic, creating vast degrees of separation between its traditional luxury resort wear competitors.
“I love linen. Linen is timeless beauty, is purity and perfection.” says Antonino Aiello, Owner and Founder of 100% Capri.