The PR activities of a brand or person have a significant impact on the public perception of that brand or person. If the PR is done well, the brand becomes far more credible in the eyes of the audience.
All that could also indirectly contribute to sales/revenue by improving brand awareness and recall significantly. No wonder the global public relations market was worth an astonishing $88.13 billion in 2020.
The best PR management courses in Mexico are:
- Colegio de Alta Dirección de Empresas, A.C. (College of Business Management) – Puebla City, Mexico
Course offered: Bachelor in Personal and Corporate image design and consulting
This program strives to impart the theoretical and practical knowledge needed to create the communication, design, and advertising strategy that serves the best purpose for the clientele.
Now that the world is going digital, CADEM makes sure you will be proficient at handling traditional, technological, as well as digital graphic design techniques.
As a graduate of this program, you will be able to use the technologies needed to convert theoretical knowledge and ideas into viable products.
- Bauhaus University Centre – Puebla City, Mexico
Course offered: Bachelor in Graphic Design and Communication
This program isn’t based purely on PR and it also teaches you about verbal and non-verbal images, fashion, marketing, media training, and event management.
Once you reach the end of the Bachelor in Graphic Design and Communication program, you will be able to be a consultant for individuals and organizations to improve their image, develop their abilities and skills, and become better leaders.
Bauhaus University offers you everything you need to design the image of a company or person to directing a political campaign.
- A-State Queretaro – Santiago de Querétaro, Mexico
Course offered: Bachelor of Science in Strategic Communication
The Bachelor of Science in Strategic Communication degree course by A-State Queretaro is the only course on this list to be conducted in English.
The professors make sure to offer you a strong foundation of basics to make it easier for you to grasp concepts. The curriculum is designed to help you develop the critical thinking needed to effectively solve real-life problems.
This course has been recognized by the SEP (Secretaría de Educación Pública) in Mexico and the HLC (Higher Learning Commission) in the US. The diverse and multi-cultural campus also makes it easy for you to develop international perspective.
- Universidad Anáhuac Mayab – Mérida, Mexico
Course offered: Bachelor in Communication
Universidad Anáhuac Mayab is one of the most reputed universities in Mexico. It is the only university in southeast Mexico with an international certification.
You will find many opportunities to get a global understanding of communications studies as Universidad Anáhuac Mayab has contacts in more than 40 private and government organizations.
You will be able to choose your academic load and exchange in Canada, Europe, or the US.
The teaching faculty has lots of field experience under its belt and offers an excellent learning experience.
The university has one of the best professional TV studios in the world, and the on-campus radio station is operated by students. So, you have access to the professional teams that work in the TV studio and radio stations!
- Madero Univeristy – Puebla, Mexico
Course offered: Master in Image and Public Relations
The Mexican Secretaría de Educación Pública identified UMAD as an Institution of Academic Excellence. This added UMAD to the list of only 25 prestigious universities in Mexico in 2008.
While the educational programs are renowned in the country, the university makes sure you also develop as an individual. The experienced faculty will help you grow with the university’s philosophy. And you will get to pursue co-curricular and extracurricular activities.
UMAD is also accredited and certified by FIMPES and ISO, respectively. And it has several affiliations such as ALAIME, CAMEXA, CONADEIP, IAMSCU, REMM, and SAP UAP.
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