Business Transformation

The United Kingdom is 4th most favoured investment destination after Germany: PwC survey

The United Kingdom has emerged as the fourth most favoured investment destination, moves up to number four position surpassing India, according to a global survey of CEOs.

The United States is the number one market that global CEOs (Chief Executive Officers) are looking to in terms of growth over the next 12 months and China is at the second spot followed by Germany, the UK, India for 3rd 4th and 5th ranking. The United Kingdom moves up the ranking to become the 4th most attractive investment proposition for multinational companies, overtaking India which held that position last year.

The findings are part of leading consultancy PwC’s 24th Annual Global CEO Survey that covered 5,050 CEOs in 100 countries and territories, including the United Kingdom. Japan also rises up the ranking to become the sixth most attractive growth destination, overtaking Australia which held that position last year.

The survey found that 76% of chief executives worldwide expect the global economic recovery to improve in 2021, showing record levels of optimism about growth a year after the outbreak of the coronavirus pandemic. The top three – the United States, China and Germany – were unchanged from the previous year’s PwC survey, while Britain and India swapped positions.


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Prof. Dr. Amarendra Bhushan Dhiraj
Prof. Dr. Amarendra Bhushan Dhiraj is chief executive and editorial director of The CEOWORLD magazine, overseeing the organization’s news and features departments.

Under Dr. Amarendra's leadership, The CEOWORLD magazine has become the world's most iconic news organization, whose rigorous reporting and unsurpassed storytelling connect with millions of business leaders every day.

Dr. Amarendra holds a Ph.D. in Finance and Banking from the European Global School in France; a Doctoral Degree in Chartered Accountancy from the European International University Paris; and a Doctorate in Business Administration from Kyiv National University of Technologies and Design (KNUTD), Ukraine.

He earned his Master of Business Administration degree in Finance and his Master's Degree In Chartered Accountancy (CA) from European Global School Paris. Dr. Amarendra also holds a Master of Business Administration degree in International Relations and Affairs from the American University of Athens, Alabama, United States. Prof. Dr. Amarendra Bhushan Dhiraj is a macro-economist and visiting professor at Kyiv National University of Technologies and Design (KNUTD), Ukraine.

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