C-Suite Advisory

Tools To Evaluate Your Business Success

We live in a highly competitive world and competition is the motivation to become better. New businesses have to remain sustainable and people have to know which boxes they have to check to evaluate the success of their work. Running your own business is usually more profitable than being an employee but it comes with a cost. Apart from the risk, owning a business means you have to think a lot. To simplify the process we throw some ideas on the matter. Some simple rules on how to have a picture of your business are presented below.

  1. The finances
    Your business’s success has for sure to do with the performance you have in numbers. The monthly income in correspondence with the costs of your business is probably the most common way to evaluate how good you are going with your work. Numbers are usually cruel and if you are ok on that part you are probably doing fine. Your financial statements depict the overall picture and help you have a precise view of the situation. It is the most common and effective way to control what’s going on with the efforts you are making and whether your choices are positive.
  2. How you keep up with your business plan
    We guess that before opening a business you started with a business plan. Where on the market could you find a niche? How many competitors do you have and how do they perform? Where can you source customers from? Which should be your pricing policy? Where will you find suppliers and how will you advertise? These are only some of the questions a new business has to answer before they proceed to make an investment. The initial business plan has a three-year perspective. Having a good month with a satisfying number of customers is not enough. We assume that you have certain expectations and you have to check how you keep up with them.
  3. The flow of customers
    Having plenty of customers is the most crucial part. If your product is specialized you probably avoid most of the competition but what happens with your customers’ pool? Perhaps, you have to broaden your horizons to invite more people to buy your product. At the same time, you should have a way to see if you have any customers’ leaks. The ratio between new customers and leaks should be greater than unity. A list of your clients’ emails is a good way to keep in touch with the results on this particular matter. Keeping the price high to assure better profits may cost you on the number of customers. Customers are like a snowdrift; once you have some, things start rolling.
  4. The market and the competition
    Always keep in mind that the market fluctuates. If you have the ability to adjust on time this is obviously a good sign that you are successful in what you are attempting to do. You may have been the only one who was selling a certain item or service a year ago but perhaps competitors copied your example and offer the same thing now. Competition is out there to force you to change constantly. New technologies arrive and maybe your product is now old-fashioned, leading customers to go away. When cell phones appeared who would imagine the first market that would be affected by them, would be the watches and the alarm clocks? Still, a good sign you are an energetic businessman is that you are alert to the changes.
  5. Customer satisfaction reports
    Reviews will let you know how you are doing. Thankfully, reviews are welcomed by consumers. More and more customers write reviews about the products they purchase nowadays and the habit has become very popular. Clients need to communicate their opinion and this can work to your benefit. At the same time, those who read the reviews are even more. Your customer service and the quality of your product itself will depict on the customer satisfaction reports. According to those reports, you can also evaluate what you should expect in terms of new customers and adjust the availability of your product so that you don’t be in stock leaving space to the competition.

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Sophie Ireland
SVP for News and Editorial Director. As CEOWORLD magazine's senior vice president for news and editorial director, Sophie Ireland oversees CEOWORLD magazine's journalism and journalists around the world and across platforms. She leads an award-winning team of journalists and newsroom executives who are committed to excellence, innovation and the highest quality reporting and storytelling. Follow her on Twitter, Facebook, Instagram, or connect on LinkedIn. Email her at sophie@ceoworld.biz.