India has become one of the largest markets for fashion. Ever since it opened its doors to single-brand retail through cent percent Foreign Direct Investment, it has witnessed a surge in the number of brick-and-mortar stores of high-end luxury brands from all over the world. Of course, these brands are trying to localize the production facilities; however, they want to ensure that the quality is not compromised and the consumers get what they deserve to get.
Currently, there are several luxury brands in the country. You can find them in individual stores or aggregate stores such as Reliance Trends. But, there are some which are on another level and among the most sought-after luxury retail brands in the world. With Indian consumers catching up with global high-end fashion trends, it is pertinent to discuss the same in this article.
Read along, and you shall know about the 5 most popular luxury fashion brands in India.
Armani is an epitomized luxury fashion brand. Regarded as one of the most expensive brands in the whole wide world, this Italian phenomenon is now a top pick among Indians. Since its foundation in the year 1975, it has engaged in the production and marketing of nearly everything that you could call fashion; from haute couture to cosmetics, you can find everything in its family. Most of these products are branded under different names such as Emporio Armani, Armani Casa, Armani Junio, and Giorgio Armani.
We have another Italian fashion brand that has contributed immensely to the reputation of Italy as the center of iconic fashion. The brand was established in the year 1978 by Gianni Versace and is involved in the production and marketing of luxury clothing, perfumes, and cosmetics. The impact of the brand is such that its iconic Green Versace Dress which Jennifer Lopez wore in 2000 is credited to have caused the development of Google Images. The brand has been worn by a galaxy of celebrities such as Madonna and Princess Diana. There are a very limited number of flagship stores in the country, but the numbers will surely increase.
In the year 1946, Christian Dior established what would become one of the most influential fashion brands in the world. It was originally founded to sell footwear which are store-only products. However, with time, it expanded its business in other areas as well such as Haute Couture, men’s clothing, and children’s wear. Such is the repute of the brand that it has been endorsed by many big names in the movie industry. Its brand ambassadors include Rihanna, Charlize Theron, Jennifer Lawrence, Mila Kunis, and Natalie Portman. Its stores can be found in New Delhi and Mumbai, though the brand intends to expand to other locations in the near future.
A fun fact about Hermes is that it is the first international luxury fashion brand to make headway into the Indian market. Hermes is a French brand that was started in the year 1837 and offers a variety of goods such as ready-to-wear and accessories. You can shop for many things that are labeled Hermes but the best giveaways of this brand are its neckties and handbags. Interestingly, Hermes has been very determined to incorporate local inspirations in its design and tailor its focus based on local needs. This is evident from the fact that it launched a collection of scarfs and saris bearing Indian motifs. Such an approach has made Hermes a popular brand in the country!
- Louis Vuitton
Louis Vuitton is an empire in itself. You can find its stores in nearly every major city in the world, and it has a phenomenal online presence. In India, Louis Vuitton is one of the most readily recognizable luxury brands. While it maintains many brick-and-mortar stores across various cities, it also collaborates with fashion aggregators to sell off its products. The brand is generally popular but enjoys a heightened reputation among men for its classy collection of formal shirts and suits. Louis Vuitton has been trying to localize its production and incorporate local sentiments in its designs—and this strategy has been quite a hit among Indian consumers.
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