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CEOWORLD magazine - Latest - Tech and Innovation - 7 Biases That Can Undermine Your Legacy

Tech and Innovation

7 Biases That Can Undermine Your Legacy

Have you ever witnessed anyone on Facebook posting, “Thanks for your opinions and comments. You’ve certainly changed my mind on this issue”?

I haven’t! The noise on Facebook is the clanging of the tribal gongs of moral narcissism. I’m not only right, but you’re wrong and, moreover, I’m right because I occupy a higher moral position than you do.

There is tremendous normative pressure around us, forcing us to compromise our beliefs so that we don’t compromise our affiliations—including those groups of friends (or strangers) on Facebook. We then convince ourselves we aren’t compromising anything at all by taking refuge in common biases:

Confirmation bias: Do you listen and absorb ideas and opinions which reinforce your own, and categorically reject those that don’t?

Recency bias: Do you act upon what you’ve heard most recently and not seek other input?

Zero-sum bias: For you to win, do others have to lose?

Social desirability bias: Do you overreport positive traits about yourself and underreport those of others?

Selection bias: Are you more aware of (or sensitive to) something you’re involved in?

Normalcy bias: Do you feel unprepared and slow to act when the unfamiliar occurs?

Loudness bias: Do you react to whatever is making the most noise in order to stop it?

The truth is, we all fall prey to at least a few of these tendencies. How do we extricate ourselves from these biases, which serve only to drown us in more noise and create even more outrageousness? Or is our legacy destined to be one of hiding in the herd, fleeing with the flock, submerging in the swarm?

To make our mark in the world, we need to shed the need to be part of the “clique,” the “in-group,” and the “hip.” If you want to wear a baseball cap backward and have to use your hand to shield your eyes from the sun, or wear enough bling around your neck to be a character in The Sopranos, then you might as well be in a school of fish. Get used to the water. No one is going to need a “bigger boat” (to quote the famous line in Jaws) when you appear. And even fish can die in the water if there isn’t enough oxygen in it to sustain them.

So, how can we release ourselves from this social pressure and noise?

Free yourself from the need for affection from others. Outside of your family and close friends, don’t seek inclusion. Seek evaluation. Ask yourself: Are these people those with whom I share values (a community), or are they those whose values I’ll be forced to accept to be included (a tribe)?

We don’t need immediate acceptance and love to lead our lives and create a legacy. If you do need unconditional love, get a dog. I have two.

Never believe something is inevitable, other than death. You aren’t “predestined,” in some Calvinistic universe, to be controlled by the fates. You have control over your decisions, responses, and emotions. It’s not so much what happens to you in life; it’s what you do about what happens to you.

View every experience as an opportunity to learn and grow. Resilience is far more important than attempts at perfection. The latter “freezes” us and delays our actions until we think we’re guaranteed success—which we never are. Perfectionism kills excellence.

Resilience, however, enables us to learn from and grow with each setback and failure. There is no “win-loss” column. There is only life. Our legacy needs to be the result of that learning. Perfectionism fosters procrastination, while resilience creates results.

Take stock of your own values. What are the values that guide your life daily? Are they conscious so that you can deliberately act on them and make decisions within that context?

Do you change your values as you learn and grow? Do you contribute toward understanding and rationality rather than polarization? Are you able to accommodate changing times and requirements?

Consider the regular contributions you make to those around you. Are you sharing and generous or withholding and selfish? This isn’t solely about money. It’s about time, ideas, support, and resources. Have you sacrificed when needed to help others?

Think about how people will remember you. Will they talk about your accomplishments, wealth, or credentials? Will they talk about how you “fit in”? Or will they talk about who you were and how you contributed to their own well-being and growth? Will you be remembered as a role model for values and positive behaviors?

I’d doubt that you’d want your legacy to be “She was a buddy in our in-group” or “He was always ‘one of us.’” Carve out your own path—and legacy—instead.


Written by Alan Weiss. Have you read?
Best Countries To Invest In Or Do Business.
Best Countries For Education System.
Best Countries For A Child To Be Born In.
Best Countries For Its Citizens To Live.


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CEOWORLD magazine - Latest - Tech and Innovation - 7 Biases That Can Undermine Your Legacy
Alan Weiss Ph.D.
Alan Weiss Ph.D. is a consultant, speaker, and author. Through his consulting firm, Summit Consulting Group, Inc., he has worked with more than 500 leading organizations, including Merck, Hewlett-Packard, GE, Mercedes-Benz, The Federal Reserve, and the New York Times Corporation. He has published 60 books, many of which have been on the curricula at top business schools. His new book is, Sentient Strategy: How to Create Market-Dominating Strategies in Turbulent Economies (Productivity Press, March 23, 2023).


Alan Weiss Ph.D. is an opinion columnist for the CEOWORLD magazine. Connect with him through LinkedIn. For more information, visit the author’s website CLICK HERE.