Business Transformation

6 Strategies to Make Your Event a Success

Planning an event may seem like an easy task to those who have never planned an event before. However, it requires a lot of input, in time, planning, resources, and execution for an event to be successful. The success of any event is not entirely dependent on how well executed it is.

During event planning, many inevitable challenges can come up during the planning process. So, how do you guarantee that your event becomes successful and that everything works out according to plan? Read on as we go over six essential strategies that you can apply to make your event successful.

  1. Lay Down Your Goals and Objectives
    Before doing anything else, it is important to take time and understand the event’s purpose that you will be planning. Ask yourself questions such as, what does your client hope to achieve from the event? Who is the target audience? How many people do you expect to be in attendance? What is the estimated budget? And how much time do you have to plan the event?
  2. Planning
    The planning phase is where you have to consider every detail of the event. Consider the event’s venue and its capacity, the event’s date, come up with a guest list, and organize catering services and entertainment. If the platform requires a stand to be set for the main guest speakers, it is time to promptly find stands companies that can execute what you have in mind. Also, you can allocate responsibilities among your team members for easy and smooth planning.
  3. Promotion
    With the planning underway and all partnerships safely secured, it is now time to promote your event. The reason promotion is essential for any occasion is that invitees’ turnout mainly gauges an event’s success. Events can be successfully promoted through newsletters and emails, announcing the event on your website, social media platforms, and the media/press.
  4. Event Execution
    If you thought the worst was over, think again! After doing all the preparations outlined in the event’s plan, and sent invites to the expected guests, it is now time for the most challenging part, event coordination. This is where everything that you have planned is finally implemented. It is time to set the venue and liaise with suppliers to ensure that everything is in order. Work closely with your team members to ensure that your assigned duties and tasks are well executed.
  5. Re-check the Venue
    After giving clear directions to all your expected guests, it is advisable to go over the venue just 24 hours before the event kicks-off to ensure that everything is in order. You might be surprised to find something amiss that you could not have noticed during the crazy execution phase.
  6. Ask for Feedback
    Once the event is over, it is suitable for an event planner to get feedback on the event’s success rate. This can be done by handing printed evaluation forms to the event participants and asking them to fill them.

Final Thought: Event planning is a learning process. Your second event will be much better than your first. Apply the above strategies to plan future events successfully.

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Anna Papadopoulos
Anna Papadopoulos is a senior money, wealth, and asset management reporter at CEOWORLD magazine, covering consumer issues, investing and financial communities + author of the CEOWORLD magazine newsletter, writing about money with an enthusiasm unknown to mankind. You can follow CEOWORLD magazine on Twitter, Facebook, Instagram, or connect on LinkedIn for musings on money, wealth, asset management, millionaires, and billionaires. Email her at