North European brands have the unique quality of being fashionable yet minimalistic. The advantage of this lies in the fact that you can dress up and still not look ostentatious for the occasion. Such a unique feature has allowed North European (Scandinavian) brands to dominate the fashion scenario in markets all over the world.
It is somewhat of a fashion hierarchy now, you start with American brands and as your taste grows, you mature into the European circle. In the present article, we will tell you about 6 such Scandinavian brands that are known for their minimal yet uber-rich look. These are the brands that you should not miss!
We are starting with a brand that is known for its collection of jackets. If you are a woman who is looking for something cool to wear during these icy winters, you have found just the thing. You can easily pair a coat with your office formals and step up the fashion quotient instantaneously. Although, it will not be recommended to pair it with formal events, as these Gestuz coats are known for their casual appeal. An evening out with friends or a daily routine, that’s where they fit in best.
If you are of a more refined, artistic taste then you will certainly appreciate the clothing line of Ganni. Having an eye for detail is what separates Ditte and Nikolaj Reffstrup, the founders of the brand, from other designers. Beautiful patterns, carefully chosen fabric, and a unique way of bringing together different pieces, these are the signature aspects of Ganni. Keeping the theme of their line casual, they have managed to elate the essence of minimalism in their clothing lineup. Simple patterns on neatly stitched garments are always elegant to look at.
This one had to be here, no list about Scandinavian fashion would be complete without the inclusion of one of the most popular brands today. H&M has been helping people get fashionable for a long time now. The reason for its immense popularity is that you can walk into an H&M store with a small budget and yet come out with quality clothing. H&M also helps you by pointing out the style trends that are in fashion presently. Having a dedicated section for trending style makes it easier to pick out clothes for casual wear. Even the very basic of items in H&M are high quality and therefore well worth the money you pay.
If you are looking for denim wear then you should stop at Weekday. Probably the best brand for denim on this list, it makes a signature collection for street and casual wear. Those of you who are looking for a bit of spunk in your clothing would especially appreciate the thought behind the clothing lineup of Weekday. Another appealing aspect of the brand is that you don’t have to buy its clothing in pair to pull off a particular look, you can easily mix and match with different items.
- Acne Studios
To the untrained eye, Acne Studio might seem a bit dated at first glance but if you stay for a while and indulge in the brand, you will soon come to realize that it is not outdated but contemporary with a thought for culture. The reason behind such an approach is that the founder of the brand, Jonny Johansson, has an interest in photography, art, and culture. And these interests are transcended into designs for clothes when his vision for the brand takes a shape on the designer’s table.
A sister concern of H&M, COS is a more specialized arm of the brand that makes fashion affordable and available to people all around the world. What separates COS from H&M is its focus on stylized yet minimal basic, contemporary wear. If you were on this list intending to rebrand your wardrobe the COS would be the best option to go with. It is easy on the pocket and yet provides you with elegant everyday clothing options. And as an icing on the cake, its plain white winter jackets look simply out of this world!
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