Europe has always been home to stunning fashion. Every city carries its own charm, and many designers, native and otherwise, have tried to embody its essence in their creations. With the three most fashion capitals of the world, Milan, Paris and London, located here, Europe always remains an eye-catching destination for the lovers of fashion. So many amazing fashion designers, models, agencies, and fashion brands have emerged from this continent and have gone on to transform global fashion.
Of course, there are so many things one can talk about Europe and its contribution to the fashion industry. We are going to narrow down our focus to the most popular brands from the continent. In this article, I have shortlisted 5 brands from Europe that have become mainstays globally.
The world owes too much to Chanel, whose role in revolutionizing fashion is immeasurable. Founded by the phenomenal Coco Chanel, Chanel is French luxury retail that offers ready-to-wear, luxury accessories and goods, and high-end fashion. While it is known for many things, its reputation exploded when it came out with the timeless Chanel No. 5 perfume way back in the year 1921. Even today, after so many years since the launch of the perfume, people still recognize the brand with it. Many big names from the entertainment industry have been the faces of the brand such as Keira Knightley, Marilyn Monroe, Nicole Kidman, Pharrell Williams, and Kristen Stewart,
- Christian Dior
Commonly called Dior, Christian Dior is an influential French luxury retail brand that has been in existence since the year 1946. Largely focussed on women’s fashion, it is known for its high-end footwear and apparel fashion. It is particularly known for its haute couture, which can only be shopped at its stores. There are, however, options available for men and children as well. The company runs the Dior Men label and baby Dior label for men and children respectively and their products are available for purchase both in stores and online. Christian Dior is a formidable name in the entertainment industry so it is unsurprising that it has forged strong professional relationships with celebrities across the globe. These celebrities include Rihanna and Jennifer Lawrence.
Versace, or Gianni Versace S.r.l., is a high-end fashion brand that was founded in Milan in the year 1978. With its name synonymous with top tier quality fashion, it has garnered a distinct reputation among its peers. The Versace brand offers luxury ready-to-wear fashion and leather accessories. If you have been following global fashion closely, you will be able to easily identify a Versace product. Its fashion embodies heavy symbolism and makes use of bright colors, giving the designs an eclectic touch. It has entered into many coveted collaborations with Automobile Lamborghini, H&M, and AgustaWestland. Just to give you a good idea of how influential Versace has been, you should know that the iconic “Green Versace Dress” which Jennifer Lopez had worn back in 2000 inspired the development of Google Images.
- Louis Vuitton
The empire of Louis Vuitton is as grand as it can get. Having been founded back in the year 1854, the brand has become an indispensable asset of the global fashion industry. It creates and sells almost everything one could sell in the fashion industry; from its legendary trunks to books, you name it and Louis Vuitton has it. The massive scale of production and marketing can be gauged by the fact that it operates in as many as 50 countries and has more than 450 stores across the globe. When it comes to collaboration, there is no stopping the company. It has been involved in special partnerships with who’s who in the industry such as Takashi Murakami, Marc Jacobs, Supreme, and Riot Games.
- Yves Saint Laurent
Yves Saint Laurent is the brainchild of Yves Saint Laurent and Pierre Bergé who founded the now-international brand back in the year 1961. Ever since its inception, it has been a popular name in town and attracted the attention of the most influential personalities in the world. While the brand is known for many things, it is best known for its signature tuxedo jackets. It has entered into a special collaboration with L’Oréal through which it operates in the luxury beauty and perfume market. With its vision and peculiar style, Yves Saint Laurent has its stores all over the world, particularly in Europe where it has its stores in all major fashion capitals.