The fashion industry spends millions on brand ambassadors, and you might think that they overdo it. If you think so, then you do not understand the necessities of the fashion world. Much of what we know about fashion is through these brand ambassadors who enjoy an influential status in society. These individuals are considered to be highly talented, admired, and among the most closely followed individuals in the world and can help brands to sway the minds of consumers into choosing them. A brand needs to convince consumers to choose them, and they do that by choosing attractive ambassadors. Then, create the “Oh! If they like it, it is fashion” factor!
Talking about brand ambassadors, there have been some who have remained the mainstay of the fashion industry. They are known to be the most-sought personalities in the industry and have achieved iconic status. It is these individuals who have impacted brands’ reputation by leaps and bounds. So, it is worth knowing who these charismatic individuals are. Well, of course, there have been many over a century but we will stick to the recent decade.
In an industry that was once white-dominated, Rihanna carved her own special place and became a representative of the African-American community. She is a singing sensation, a fashion icon, and a philanthropist. Having sold 200 million records globally, her talent and status remain undisputed. She has been associated with many global brands such as Puma and Stance, and has even collaborated with luxury fashion designers such as Dior. She has even represented MAC with which she collaborated to release her cosmetic line.
- Gigi Hadid
Gigi Hadid is a phenomenon in the contemporary modeling industry. She is an American model who has been highly ranked on Models.com and has been featured on major magazine covers. Despite being a young model, she has had an illustrious career and continues to grow more and more formidable in what she does. She has collaborated with Fendi, Versace, Isabel Marant, Tommy Hilfiger, Valentino, and Jeremy Scott. Aside from being a professional model, she has been engaged in philanthropy and has organized many charity events. She is an active supporter of the Black Lives Matter movement.
- Leonardo DiCaprio
Our evergreen Jack Dawson is surely a favorite among artists. Leonardo DiCaprio has an insurmountable reputation in the film and fashion industry. You don’t really have to emphasize the whys when it is him endorsing the brand. He has endorsed a range of fashion lines such as BYD, Armani, TAG Heuer, and Mobli. He uses his reputation to advocate noble causes, particularly those concerning the environment. Even his brand endorsements carry forward his advocacy for a greater impact on the market. His participation in political issues also plays an influential role in the formation of public opinion.
If it isn’t the Queen, then we don’t know who could be an iconic fashion brand ambassador. When it comes to overcoming the odds, Beyoncé is a name we will always hear. She is a powerhouse in the music industry and a globally known philanthropist. With a whopping net worth running in hundreds of millions, she is among the highest-paid brand ambassadors in the world. Her list of brand endorsements is as prolific as her career and includes PepsiCo, L’Oreal, Samsung, H&M, Armani, Tommy Hilfiger, and House of Dereon. She rocks everything and anything she wears, and that is why people do not think twice before following in her footsteps. She is just too good!
- George Clooney
The formerly known most eligible bachelor, George Clooney is as handsome as his name. His highly successful acting career which featured three Golden Globe Awards and two Oscars has remained a highlight of his life. His marriage with the beautiful and superbly intelligent Amal Alamuddin made him a subject of intense public attention. His brand endorsements include many international brands of incomparable measure, especially Omega and Nespresso, with which he has been associated for quite a long time. You should also know about his continuous advocacy on a range of issues such as gay rights and gun control. He has also been associated with many NGOs which offer humanitarian support in conflict-ridden regions of the world.