Marx has been a renowned philosopher known for his theory of capitalism. His famous book ”Das Kapital” is popular to people who are fond of the left party. Parts of this work are also studied in some of the world’s most prestigious universities. Consuming is the main activity the financial and social system of capitalism is based on, and advertising has become a science. We define a product as a physical item or a service provided to the customer. Fortune telling can even be considered as a product as long as it generates income. Advertising is about communicating all of the positive aspects of the product to the potential customer, and it is the number one thing you should cosider when launching any product. Review and customer service come later, but the beginning of your product’s journey is everything. In today’s article, we refer to some of the necessary foundations any advertising approach should have.
- Bloggers and affiliates
Let’s not forget about the bloggers. They are out there for a reason. Bloggers and influencers may be amateurs, but some of them do that thing for a living. A way to sustain their ”business” is by advertising other people’s products. The promotion can be at the introduction of their video or as a comment while they discuss different issues on their channel. In any case, whatever they buy, their followers and subscribers will buy. A similar approach can be obtained if you address those who write reviews on the internet. Many people would love to affiliate and help your company grow. There are even companies who can suggest the correct influencers to come to promote your product.
- Social media
Social media and any internet promotion are terrific because it saves you from the trouble of finding out who is interested in your product in an old-fashioned way. Facebook ads are especially successful in reaching the correct audience and letting you know who you should address. In this category, we would also include email marketing. Encouraging people to subscribe to your promotion email list is an excellent idea to keep in touch with the clients. Especially, emails are the perfect way to engage them for people who have already bought from you.
Events are a large category and include podcasts, public speaking events, or event conferences that may be focused on the promotion of a product. You can also act as a sponsor to other companies’ events as long as they are not your competitors. Being a sponsor actually adds prestige to your brand since it implies you have already invested in all other types of advertising. Go public as much as possible and let people start talking about your product. Especially if you are a new entry to the particular industry, this is the first thing you should do.
- Contests discounts and giveaways
To create some traffic to your page, it is essential to use a variety of techniques. Things that will make the whole experience more fun, like contests, are of high value. Discounts also always act as a trick to make people stop on your product and take a second thought. Giveaways are essential for the holiday season and work pretty well for products that can be used as gifts. We advise you to do all of the three techniques mentioned in order to start seeing a serious interest growing up around your product.
By packaging, we mean whatever can be used as a wrapping to enclose a product. Services have the concept of packaging. Flyers, websites, and packaging all have to be made by a professional. Inform the person who will deal with that what is the audience you address to, their age, their gender, etc. Let them know of all the uses your product has and clear them out; they have to highlight all the positives. The color choice is important. Red and orange colors are eye-catchy; Coca-Cola has wisely chosen the red color. The combination of blue and yellow are underline the security and trust of a product; many airlines use this combination. Whatever colors you chose, do some research before you end up and pass the message to the professional who will assist you.