The celebrated London Fashion Week is one of the most coveted events in the fashion industry. Actors, models, designers, company representatives, and high-profile personalities from other industries know that every time a designer showcases her designs here a new page in the history of fashion is turned over.
Having been there for long, there is no way one can overstate the relevance of London Fashion Week. From newbies to seasoned fashion designers, everyone wants to improve their profile by exhibiting collections here. Of course, it is not so simple. But, the point is: London Fashion Week is a force to reckon with. It is one of the Big Fours for solid reasons!
That being said, this important event has so much about itself that should be told to the world. Of course, covering everything about it would be a long, tiring process so let us stick to a few of the things which everyone should know about London Fashion Week.
Here are 6 of those things you must know about it.
- The Organizers of London Fashion Week
London Fashion Week is conducted by the British Fashion Council, a non-profit organization aimed at promoting the British fashion industry, in collaboration with the Department for Business, Innovation and Skills, a ministerial department of the Government of the United Kingdom. The first such event was organized in the year 1983 and ever since then, it has been a consistent success.
- The Same Venue
You should know that London Fashion Week is organized at the same venue twice every year. It happens at Store X that is a creative center located in a famous building called the Strand. In the year 2017, the organizers moved into this location. Store X is one of the most popular venues for high-profile events. It is the same venue that has showcased collections of some of the biggest names in the fashion industry such as Louis Vuitton.
- One of the most accessible fashion event ever
London Fashion Week is an invite-only event, which means only a select number of people can attend it. However, there is a catch. Its London Fashion Week Festival, which follows the main event, is open for the public. You might think that London Fashion Week Festival is only for those with deep pockets. Well, no. It might surprise you when I tell you that ticket prices generally start from £20, an amount totally doable.
However, and quite expectedly, the ticket prices increase with increased features and can cost as much as £60. Those who pay the nominal entry fee get entry and attendance at various talks. However, those with expensive tickets receive limited edition tote bags and access to catwalk shows among many other things.
- Huge Supporter of the Blogging Community
London Fashion Week is not generally very picky about bloggers. In fact, it is known to throw open its arms to talented bloggers and often invites them to cover the event. No exaggeration here, but thousands of bloggers attend the event every year offering extensive coverage.
- The First To Live Stream
The organizers of the London Fashion Week created history and became the first among the ‘Big Four’ (New York, Milan, Paris) to live-stream the event. The live-stream happened during spring in the year 2010 and showed the collections on the catwalk at the then venue, Somerset House. Response to the live-stream was positive and a lot of people from all over the world attended the event virtually. Soon after, other members of the ‘Big Four’ followed the suit, and now live-streaming is a common norm.
- Famous Attendees of the Event
Even though the event is the shortest in duration in comparison to other Big Fours, personalities make time to attend it. From politicians to global movie stars, a great many personalities are known to have been attendees of the event. To name a few, we have former Prime Minister Margaret Thatcher, Dua Lipa, Naomi Campbell, Joan Smalls, and Christina Aguilera. Because of its many associations with who’s who in the industry, the event attracts lucrative sponsorships every year. It has been sponsored by Etihad Airways, Sunglass Hut, and Maybelline New York.
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