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Home » Latest » Market Explainers » Superyacht Owners Love Fiji’s Vacation in Paradise (VIP) Blue Lanes initiative

Market Explainers

Superyacht Owners Love Fiji’s Vacation in Paradise (VIP) Blue Lanes initiative

Luxury Superyacht

Offered by the Fijian government to superyachts who long to “escape the COVID-19 pandemic in paradise”, the Vacation in Paradise (VIP) Blue Lanes initiative allows megayachts that meet requirements to enter into Port Denarau Marina in Nadi. The VIP Blue Lane allows very high net worth individuals to come into Fiji through their private jets, get into their superyachts and travel with a quarantine boat that moves around with them.

Superyacht owners entering Fiji through the VIP Blue Lane initiative spend an average of $250,000 during their stay at Port Denarau Marina. Port Denarau Marina chief executive officer Cynthia Rasch explained the travel initiative allowed high net worth individuals to travel to Fiji and escape the COVID-19 global pandemic for a few months.

“A superyacht is 24 metres and above and anything that is below is a smaller vessel,” she said. “A smaller vessel brings in an average of $60,000 to $70,000 for roughly a 120 to 160 odd days they spend in Fiji and a superyacht spends about 60 to 80 days in Fiji and they spend an average of $250,000.

“So they bring in a lot of money and these are very high net worth individuals.” “I’ve had people calling in asking ‘can I come in without going through the quarantine’ or those just willing to come in and saying ‘where do I sign’.

More details on the Vacation in Paradise (VIP) Blue Lanes initiative.


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Sophie Ireland, PhD
Sophie Ireland, PhD in Media Entrepreneurship & Strategy, is the Senior Economist and Finance Editor at CEOWORLD Magazine, where she brings over 15 years of editorial and consulting experience across finance, media strategy, and executive communications. Sophie began her career as a financial journalist, reporting on Wall Street during the global financial crisis, before transitioning into corporate branding for Fortune 500 firms.

Her dual background in journalism and PR gives her a rare edge—she not only understands what moves the markets, but also how companies manage messaging and reputation during pivotal business moments. At CEOWORLD, Sophie curates high-level editorial content that blends financial literacy with strategic storytelling. She focuses on leadership visibility, earnings communication, investor relations, and market forecasting.

Sophie holds a degree in Financial Journalism and a professional certification in Corporate Communications. She is a sought-after panelist on executive reputation and is active in mentoring women in finance and media. Through her work at CEOWORLD, she aims to equip leaders with the insights they need to communicate powerfully, lead decisively, and maintain resilience in rapidly evolving market landscapes.