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Wednesday, July 15, 2020

CEO Insider

CEO Spotlight: The Surreal Rise of Alexandre Mourreau as an Entrepreneur and Supercar Enthusiast

Most people are too afraid to follow their dreams. They are often led down a different path, careers that do not suit them, and a completely different life that was not meant for them. It instigates a point that the pursuit of your dreams is an essential factor in your life because much of your happiness is centered on it. Finding what you love and sticking to it is an achievement altogether which some of the highly successful people in the world have accomplished.

Alexandre Mourreau, the entrepreneur and social media sensation, is the most modern example. Alexandre Mourreau is often pictured and filmed cruising his Lamborghini Aventador SVJ and other supercars in the picturesque landscape across Switzerland. The young entrepreneur exudes eccentric energy, exuberant passion for his interests, and a highly decorated lifestyle that the Instagram fraternity is keen about. He is often the first and one of the first individuals to receive a newly released model by Lamborghini.

Behind an extraordinary lifestyle is the never-ending grind. If you are not prepared for the latter, you do not deserve the former.

But the star-studded façade lies years of hard work, business meetings, strategizing, planning, and managing an empire he leads. When Alexandre Mourreau is not smiling at the camera or revving up a V12 engine, he’s working long hours and fulfilling his commitment to the business.

Alexandre Mourreau speaks three languages and always kept a strong passion for cars and engines. He aspired to create a lifestyle around engines or being close to modern supercars in any capacity. As a young lad, he attended different supercar events in Geneva, the Swiss capital of luxury vehicles. Then, young Alexandre Mourreau took a leap of faith in the world of event management and organizing.

Alexandre Mourreau started with small-scale events until working his way up, finding an important role in one of the most coveted car events in Switzerland. Landing the role of the Director at Cars & Coffee Geneva brought Alexandre Mourreau a breakthrough. His focus was on organizing extraordinary events in Geneva on a scale and format, which was not common.

Following your passion, staying honest in your heart, and keeping your mind to one thing can unlock opportunities beyond one’s comprehension.

Since 2009, Alexandre Mourreau has followed different car events in the past and learned significant insights. He identified the gaps, scaled up on opportunities, and carefully crafted a plan where his company got to find its own space. It resulted in one of the most successful car events, the 2019 Cars & Coffee Geneva. It attracted enthusiasts, critics, and celebrities who got word of a mega event taking place in the prestigious city of Geneva. Alexandre Mourreau’s business acumen and marketing prowess helped the event discovered a new status and position in the entire spectrum of state-of-the-art events in Europe.

Alexandre Mourreau co-organized an event in Geneva with a prestigious art gallery. One of the most popular highlights of this event was when the all-famous street artist, Alec Monopoly from New York, decided to paint Alexandre Mourreau’s yellow Aventador SVJ. Monopoly hosted a stunning and colorful visual impact the recreated the pride of the SVJ. Alexandre Mourreau being a patron, collector, and follower of art in Europe, has close ties with modern artists. His passion for art is evident in the fact that he has been investing in contemporary art for more than four years.

The entrepreneur is also keen about real estate market. He believes that the real-estate sector is one of the most thriving industries with promising opportunities for investors. Alexandre Mourreau aims to follow the footsteps of his father into the business and take over step by step and continuing the legacy of his father.

The present and future are digital; if you are not capitalizing, you are missing the point.

Alexandre Mourreau is an ardent proponent of social media’s power in creating a fandom, sway a positive influence on masses, and creating value with your ideas. On social media, he also shares investment ideas. One of the key investment ideas by him is about investing in luxury products whose market value and worth multiply overtime, such as luxury watches. Alexandre Mourreau has a plethora of luxury watches, which he considers a valuable investment prospect.

He also has an active presence on Instagram, which offers a personal look into his lifestyle around supercars, his estate in Geneva, traveling adventures, and of course, his beautiful girlfriend, Marina Ross. Alexandre Mourreau’s social media features breathtaking supercars, sometimes involving others or sometimes his own that he is taking delivery of.

People want to get inspired, and the biggest virtue is giving them the truth.

Content creators and YouTubers chase around Alexandre Mourreau for collaborations, featuring the wheels in his garage. Alexandre Mourreau is an authority and influential figure on cars and shares his experience of driving, owning, and maintaining his cars. He once drove his Lamborghini in a blizzard and mountainous region, something many owners would not dare to do. But it shows his emphatic passion for cars, which compels him to try, test, and experience by pushing these cars to their limit.

Alexandre Mourreau is not a fan of having cars sit in the garage all day long. He drives around events and social gatherings in his Aventador SVJ. Often people inquire regarding his experience of owning these cars and truth-based suggestions, which help them to decide on buying much better than listening to an internet review.

With new interests and business pursuits set to be explored, Alexandre Mourreau is committed to pursuing his love and passion for supercars and bringing exclusive content to his followers. He continues to lend a positive and inspiring influence in many ways by being humble, using his wealth wisely, and pursuing his most passionate pursuits.

The story of Alexandre Mourreau is a constant reminder of what one could achieve if they continue to follow their dreams and embrace what they are most passionate about.


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Sophie Ireland

Sophie Ireland

Contributors Editor
Sophie Ireland is the Contributors Editor at for CEOWORLD magazine, where she covers hiring trends, money, the future of work, and lists and rankings, and all things related to professional success for readers. She has ten years of experience in research, spanning market research, data analytics, macroeconomics, and financial services. She can be reached on email sophie-ireland@ceoworld.biz. You can follow her on Twitter at @ceoworld.