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Wednesday, July 15, 2020

C-Suite Lifestyle

New Era: Drive-In Cinemas Are Back

The popular drive-in cinemas have been around since the 1930s and became in fashion especially in the US in the 1950s. The first screening of “Drive-In” in history took place on June 6, 1933, in Camden, New Jersey. It all started when car dealer Richard Hollingshead Jr. thought of setting up a movie theater on the street in front of his house, as his mother was quite stocky and could not fit in the classic cinema seats.

The following decades proved to be “golden”, car cinemas grew rapidly, and at the same time, the technology of image and sound evolved.

In the ’50s and’ 60s, “drive-in” reached its peak. The largest was the All-Weather Drive in New York, which accommodated 2,500 cars and had its own restaurant and playground. As part of American culture, this particular form of entertainment began to become increasingly popular, especially among teenagers of the time, who found watching a movie the ideal date, as it was difficult for a young couple to have their own. His personal space and there, of course, were protected from prying eyes.

In America, the institution has experienced great glory, plaques, and experiences for millions of young people.

Today, 300 such cinemas survive in America, while they have also become very popular in China. Recently, a drive-in cinema opened in Madrid that has both conventional seats and space for vehicles. In 2014, the US fast-food chain announced that it was working with the US drive-in association to build 200 drive-ins (where its food would of course be served).

However, it seems that the COVID-19 pandemic and the need to adhere to security measures have given rise to the idea of returning to this vintage and nostalgic way of showing movies, not only in America but also in Europe and of course in Asia.

The pandemic, of course, brings back notes of nostalgia generally, in particular through “Drive-In”, which will be open again, to the public. With cinemas affected by the crisis, the idea of a drive-in, in the capital seems ideal.

In many countries, such as the United States and Germany, they have already begun to operate, but all precautions have been taken. Tickets, as seen from the foreign media, have started to run out while everyone is talking about a gradual, once-in-a-lifetime flowering of cinema, which until recently tended to disappear.


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Antonia Maria Markou
Antonia Maria Markou is a staff writer at CEOWORLD magazine, who sometimes dips her hand into the honeypot of news. She adores finding organic editorial gems while working to grow the CEOWORLD magazine brand. Connect with her on LinkedIn. Got a story idea? Email her: antonia@ceoworld.biz