To begin with, Fashion design is the art of applying design, aesthetics, and natural beauty to clothing and its accessories. It is influenced by cultural and social attitudes and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklaces. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes. Designers conduct research on fashion trends and interpret them for their audience. Some clothes are made specifically for an individual, as in the case of haute couture. Please find an unranked list of the most important fashion designers in Greece.
- Celia Kritharioti: All started when Celia’s father bought Tsouchlou’s house in 1981. Tsouchlou’s house was created in 1906 in Athens and wrote a brilliant history in the field of women’s fashion in Greece, especially in the field of haute couture. When Celia studied at the University of Commerce, she sometimes went to the studio to sew her own clothes and wear them to parties. Until at an event I wore a short dress of my own inspiration that broke. In 1986, it was Celia who took the reins and led him a few years later to the top, while giving him a new glamor.
As strange as it may sound, Celia Kritharioti did not intend to follow this path in her life. As she has confessed: “I did not dream of becoming a designer. Nor did I study fashion. I studied Economics. All of this gradually entered my life: a creative vortex that began to absorb me more and more. She is one of the top 6 haute couture designers in the world according to Vanity Fair Magazine. In fact, she is considering the possibility of creating a studio in London. Top models have walked the catwalk in her dresses, such as Natalia Vodianova, Naomi Campbell, Iman, the Giselle Bundchen, Leticia Casta, Claudia Schiffer, Elle MacPherson, and Karolina Kurkova. Many celebrities who choose Celia Kritharioti Haute Couture for their impressive looks. The creations of the house have dressed both Jennifer Lopez and Lady Gaga, Gwyneth Paltrow, Kim Kardashian, Samantha Barks, and others.
- Vrettos Vrettakos: Vrettos Vrettakos was born and raised in Piraeus, Greece. He remembers himself as a child, painting for endless hours. His main source of inspiration was the clothes and costumes of the heroes he adored. In interviews, he confesses that his mother, who was a dressmaker, had a great influence on him. He studied theater and fashion costume in Rome.
He studied in London at Central Saint Martins and his postgraduate studies at the Royal College of Art in London. There, he first came in contact with big names in world fashion, as he had Alexander McQueen as his teacher, then he met the director of the American “Vogue”, Anna Windur and John Galliano. At that time Dior was headed by John Galliano, his practice as a member of the design team opened the door to him and the big step would be with a contract of exclusive cooperation with Dior. Vrettos Vrettakos, however, denied it, because the exclusive collaboration would be an obstacle to the creation of his own collection. He presented his first collection in 2008, at the Fashion Week in Athens and the designation in the name of the stylists and fashion editors was that of the new designer as very promising. A few years later, Vrettos Vrettakos acquired his own space in Palaio Faliro, Greece, taking over almost the entire Greek elite. The first star to trust the Greek designer abroad was Beyoncé. This was followed, of course, by the steps of Beyoncé, Shakira and Jennifer Lopez, who wore creations with Bretto’s signature.
- Mi-RO: Dimitris Mastrokalos and Giannis Raptis are MI-RŌ. Greece’s favorite design duo. They came together more than 10 years ago, forming a friendship and partnership that would change their lives and the Greek fashion scene. Dimitris’ graphic arts and Veloudakis School of Fashion studies and Giannis’ marketing background proved the perfect combination. The appearance of their brand in 2003 marked a new era of young fashion designers that emerged in Greece bringing fresh air and bright new aesthetics to the fashion world.
MI-RŌ became synonymous with fresh yet timeless style, fearless design, dynamic silhouettes, feminine lines, precious materials, and detailed tailoring. Instantly recognizable and always making women feel special, the MI-RŌ look was at once and ever since endorsed by fashion editors, stylists, celebrities and clients alike as the go-to choice to dress every special occasion, whether this was a magazine cover, an on-stage appearance, a significant life moment.
MI-RŌ has been invited to present their collections in major international and local fashion events, including the AltaRoma Alta Moda fashion week, InStyle Athens Fashion Week, Serbia fashion week (official guests of MTV Europe), TRANOI Paris, Madwalk, Taste The Fashion charity fashion event. Their popularity has translated into international collaborations with mega-brands such as MAC, Kiehl’s, and Samsung, while they have successfully put their signature on costume design for theater and movie productions, uniforms for boutique hotels and companies, as well as diffusion lines for Greek fashion brands.
- Vassilis Zoulias: He was born in the Greek island of Milos and raised in Athens. Fashion has always been his favorite destination. He worked in fashion magazines and then as a stylist for over 20 years, when something went wrong. A risk that did not come out was the reason for a deep dive, after losing his job, that finally made him what he is today.
He loves women and praises female femininity with elegant ensembles. “Classy with the twist” is how he describes his work. Classic lines that always make a statement and have a source of inspiration, a point of reference, and a final recipient of the female gender. Fashion designer Vassilis Zoulias, with his black creation for Alison Brie at the 75th Golden Globe Awards, won the eyes and admiration of the foreign press but in Greece, he was already the king of elegance. With collections full of nostalgia and romance, it manages to create modern pieces that remain remarkable.
- Mary Katrantzou: Greek designer has stood out in recent years for her glamorous talent. In February 2008 she opened the graduation show at Central Saint Martins presenting trompe l’oeil dresses with digital patterns and huge jewelry made of metal and wool. Her first collection on the market was in the Fall / Winter 2008 at London Fashion Week, and to date, her clothes are available in over 30 countries.
She was later nominated for the Harrods and the L’Oreal Professional Award. Since then, she has shown her collections at London Fashion Week, and collaborated with various designers and brands like Topshop, and designed a line of bags for Longchamp. Her clients are strong names in domestic and foreign showbiz, such as Michelle Obama, Jessica Alba, Sarah Jessica Parker, Kerry Washington, and Elizabeth Banks, Kirsten Dunsk, fashion blogger Olivia Palermo, Marion Cotillard, Bey, Rihanna, Nicole Kidman, Fergie, Diane Krueger, and Taylor Swift.
- Zeus & Dione: Two dynamic women behind a fashion brand with international recognition. Dimitra Kolotoura and Mareva Grabowski, wife of Prime Minister of Greece, Kyriakos Mitsotakis, MBA holder from Harvard, former Deutsche Bank executive and founder of her own asset management firm, saw an opportunity unexploited in fashion and introduced with great appetite and passion their own creations that they hear in the name Zeus & Dione.
A brand with pure Greek origins, as the brand itself betrays, but also the creations based on pure Greek materials. So, Zeus and Dionysus, who in mythology were the parents of the goddess Aphrodite, the goddess of love and beauty. Rich Greek aesthetic heritage, translated into patterns and designs that touch the modern era. With 55 stores around the world, they won the love of important fashion icons such as Olivia Palermo and Kate Moss. Since 2011, the Greek fashion brand Zeus + Dione, has been creating innovative collections, with a strong element of timelessness, which are addressed to those who are looking for something completely different!
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