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Saturday, May 15, 2021

Stats Gate

Top 10 most trusted brands of 2020 in the US

Americans trust more Amazon and Google than Tom Hanks, the police, scientific studies, and Donald Trump. Of course, this is not a joke! A new study reveals data about the most trusted brands in the USA of 2020 and it is really strange to find that top consumer brands are more well- trusted than any other institution, public figures, and ideas.

The United States Postal Service, Amazon, and Google rank as the top three most trusted brands in the country. For example, according to the survey, 42% of consumers trust USPS, 38,8% trust Amazon and 37,9% trust Google. PayPal follows next in the list with 36,5% of consumers showing trust to the American company operating a worldwide online payment system.

The Weather Channel completes the top 5 of the most trusted brands in the USA with 36,3% of consumers showing trust in its weather forecasts and weather-related news and analysis.

In the top 10 most trusted brands in the USA are four food companies. Chick-Fil- A is at number 6 of the list. According to the survey, 36,2% of consumers trust the company. Next comes The Hershey Company with 36,1% of consumers showing trust to one of the largest chocolate manufacturers in the world. The UPS is at number 8 of the list with 36,1% of consumers saying that they trust the company.  In the 9th and 10th place of the list are also two well- Known food companies, Cheerios and M&M’s with 35,9% and 34,8% of consumers showing trust to them respectively.

Top ten most trusted brands in the United States, 2020

  1. United States Postal Service (USPS)
  2. Amazon
  3. Google
  4. PayPal
  5. Weather Channel
  6. Chick-Fil- A
  7. Hershey Company
  8. United Parcel Service (UPS)
  9. Cheerios
  10. M&M’s

There are some more giant companies that complete the top 25 most trusted brands in the USA. These companies are Dove (34,1%), Tide (34,1%), Ziploc (33,8%), Clorox (33,6%), FedEx (33,4%), Tylenol (33%), Colgate (33%), Crest (32,9%), AAA (32,9%), National Geographic (32,8%), Netflix (32,7%), Heinz Ketchup (32,7%), Campbell Soup (32,7%), Home Depot (32,6%) and Walmart (32,5%).

When it comes for Gen Z consumers, the results of the survey differ. For example, 47,1% of Gen Z consumers trust Google a lot. So, Google comes first at the top 10 list of the most trusted American brands according to the needs of Gen Z. Netflix follows at the 2nd place with 47% of the Gen Z consumers showing a lot of trust to the company. Amazon completes the top 3 of the most trusted American brands with 46,6% of Gen Z consumers saying that the company meets their needs. YouTube comes at the 4th place (41,9%) and PlayStation completes the top 5 of the most trusted American brands with 39,2% of Gen Z consumers saying that the company meets their needs. Also, Target (38,8%), Nike (38,6%), Colgate (38,5%), Chick-Fil-A (38,4%) and Gatorade (37,9%) come at the 6th, 7th, 8t, 9th and 10th place of the list respectively.

Of course, there are some more giant companies that complete the top 25 most trusted brands in the USA for Gen Z consumers. These companies are Nintendo (37,6%), USPS (37,2%), Walmart (36,9%), Apple (36,7%), Hulu (36,5%), Kit Kat (36,2%), Marvel Studios (36,2%), Microsoft (36,2%), M&M’s (36,1%), PayPal (36,1%), Cheerios (36%), Oreo (36%), Doritos (35,8%), Pixar (35%) and Dollar Tree (34,9%).

Generally speaking, the share of Americans who say they trust their primary doctor a lot to do the right thing is 50%. At the same time the share of Americans who say they trust the military a lot to do the right thing is 44%. Follow Amazon and Google with 39% and 38% respectively and extreme weather warnings with 36%. The share of Americans who say they trust teachers a lot to do the right thing is 35%, Tom Hanks 34%, the police 30%, Oprah 27% and scientific studies 26%. With lower percentages follow health warnings or advisories (23%), Donald Trump (20%), labels on food packaging (17%), Warren Buffet (16%), religious leaders (15%), capitalism (14%), the news media (8%), the U.S. government (7%), Wall Street (5%) and Hollywood (4%).

From the above is obvious that distrust is particularly potent when concerning institutions and concentrations of power. Less than one in ten Americans have a lot of trust in the US government. Just 4% put a lot of trust in either Wall Street or Hollywood. Religious leaders, major industries, the public education system and other important foundations of society are also met with varying degrees of skepticism.


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Maria Gourtsilidou
Maria Gourtsilidou is Senior Editor of Research and Data Analytics at the CEOWORLD magazine. She is responsible for driving thought leadership, using data analytics to showcase the company’s products and services, and fostering knowledge sharing between CEOWORLD magazine and client organizations. She studied Public Administration (Economics Of The Public Sector) in Greece and holds a Bachelor’s in Public Administration from the Panteion University of Political & Social Studies. Follow Maria Gourtsilidou on Twitter. Write at maria-gourtsilidou@ceoworld.biz.