Having a website is a crucial step in the expansion of your business. Not only does a business site help you reach out to a broader audience, but it also takes part in distributing product knowledge.
Adding to the fact that up to 80% of customers research businesses online as part of their decision-making process, not owning a business site is no longer an option.
Considering how vital a website is for your business, the site must work optimally from the get-go. One of the ways to ensure that is to use a reliable web hosting. As the backbone of your website, the performance of your web host should be uncompromised.
With various hosting providers offering compelling features and promises, choosing the perfect web hosting service for your new business might seem like a challenging task.
Not to worry — we are here to help. This article will uncover the four most common web hosting problems that you should know about and how to avoid them.
At the end of it, you will be able to pick a web hosting service that is not only dependable but also aligns with your needs.
- Excessive Web Hosting Costs
When you search for web hosting, you may notice that some hosting providers charge a hefty payment for their service while others cost you nothing. Both types of hosting providers may help host your site. However, note that you get the number of resources and tools you get will align with what you pay for.
There are cases where free hosting costs more than the paid ones due to hidden fees that appear during the subscription period. Using a hosting plan with undisclosed limitations tend to cause this problem as it prevents you from scaling the site using the available resources. On the other hand, some paid hosting plans are guilty of charging additional fees for essential features like an SSL certificate and customer support. If you are not careful, either type of web hosting can burden you with high costs for less than what your site needs.
The best way to prevent these scenarios is by conducting thorough research on the available options. Make sure to identify your needs to avoid overspending on features and resources you don’t need yet. Once your site grows, you can upgrade to a higher plan to smoothen the scaling process.
|Opting for web hosting providers that offer a 30-day money-back guarantee can also save you from investing in the wrong hosting provider. Reputable hosting companies generally provide this feature to prove their commitment to providing a quality service.
- Slow Loading and Navigation Speed
One of the key factors in building a successful website is fast loading and navigation speed. They directly affect user experience and bounce rate, which determine your site’s performance on the search engine results pages (SERPs).
As visitors don’t like to wait, the bounce rate of websites that take longer than five seconds to load can reach up to 73%. Furthermore, 70% of customers consider page load speed as a contributing factor to their purchase decisions.
Your web hosting has a significant part in ensuring that the site always works optimally. If your site expects heavy traffic, it is best to opt for a web hosting plan with dedicated resources. Thus, you don’t have to share them with other sites.
Choosing a hosting provider that supports the Content Delivery Network (CDN) can also benefit large-sized websites with loads of content. The network of proxy servers helps distribute static content from a location closest to users.
Any website can use CDN to improve server response time and boost its overall performance — including yours.
- Inactive Customer Support
Considering how vital web hosting is for your site, your hosting provider must give the best services to maintain its performance. Having reliable customer support helps to ensure that. Despite so, not all hosting providers take this service seriously. Unreachability and poor product knowledge are two of the most common factors that sour user experience. When your website’s performance is at stake, inadequate customer support can result in downtime and, consequently, a low conversion rate.
To avoid this scenario, make sure to check your chosen hosting provider’s customer support quality beforehand. You can do so by browsing through discussion forums, checking the reviews made by reputable bloggers, or testing it yourself. It would be best to go with the one that provides more than one support channel for greater reachability and faster response time.
- Low Level of Security
When hosting your website, a hosting provider is responsible for providing storage space for your data. For this reason, they should equip your site with the best security measures to combat cyber-threats that lurk on the web. Some of the most fundamental security features you should get include an SSL certificate, firewalls, software updates, network monitoring, DDoS protection, and backup tools. You should not settle for less when it comes to your site’s performance. Considering how beneficial its existence is for your business, going with the best web hosting provider is a vital investment for your success.
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