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These Are The Top 10 Companies With The Best Reputation In The World, 2020

For the 4th year in a row, LEGO Group has topped a list of the most reputable companies the world, according to the Reputation Institute report, closely followed by Walt Disney Company. LEGO Group scored 78.9 out of a possible 100 points, while the Walt Disney Company scored 78.1. Rolex, Ferrari, Microsoft, Levi Strauss, Netflix, Adidas, Bosch, and Intel made up the rest of the top 10.

Notably absent from the top 10 are Google and Apple.

The study, which surveyed more than 80,000 people in 15 countries, asked participants about how they perceived a company, including their products, governance, leadership, financial performance, how innovative they are and their “citizenship,” or how they behave like a business in wider society.

The top 10 companies with the best reputation in the world

  1. The LEGO Group, Denmark
  2. The Walt Disney Company, U.S.
  3. Rolex, Switzerland
  4. Ferrari, Italy
  5. Microsoft, U.S.
  6. Levi Strauss & Co., U.S.
  7. Netflix, U.S.
  8. Adidas Group, Germany
  9. The Bosch Group, Germany
  10. Intel, U.S.

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Alexandra Dimitropoulou

Alexandra Dimitropoulou

VP and News Editor
Alexandra Dimitropoulou is a VP and News Editor at CEOWORLD magazine, working to build and strengthen the brand’s popular, consumer-friendly content. In addition to running the company’s website, CEOWORLD magazine, which aims to help CEOs, CFOs, CIOs, and other C-level executives get smarter about how they earn, save and spend their money, she also sits on the Board of Directors of the Global Business Policy Institute. She can be reached on email You can follow her on Twitter at @ceoworld.