For the 4th year in a row, LEGO Group has topped a list of the most reputable companies the world, according to the Reputation Institute report, closely followed by Walt Disney Company. LEGO Group scored 78.9 out of a possible 100 points, while the Walt Disney Company scored 78.1. Rolex, Ferrari, Microsoft, Levi Strauss, Netflix, Adidas, Bosch, and Intel made up the rest of the top 10.
Notably absent from the top 10 are Google and Apple.
The study, which surveyed more than 80,000 people in 15 countries, asked participants about how they perceived a company, including their products, governance, leadership, financial performance, how innovative they are and their “citizenship,” or how they behave like a business in wider society.
The top 10 companies with the best reputation in the world
- The LEGO Group, Denmark
- The Walt Disney Company, U.S.
- Rolex, Switzerland
- Ferrari, Italy
- Microsoft, U.S.
- Levi Strauss & Co., U.S.
- Netflix, U.S.
- Adidas Group, Germany
- The Bosch Group, Germany
- Intel, U.S.
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