Luxury fashion has never been better and this year it hopes to rise higher in terms of reputation and creativity. Today, there are many fashion brands that have established themselves as luxury fashion behemoths—and there are a few of them which are considered peerless. These brands are known to have performed exemplarily on a number of factors including creativity, price band, distribution network, and customer feedback. It is not easy to make someone feel rich and beautiful, and luxury fashion brands, like the ones I am going to talk about here, take their jobs seriously.
In this segment, you will get a brief introduction to the best performing luxury brands of the year. Though we are barely a month into 2020, these brands had seen it coming due to their remarkable performances in the preceding year. So, let us take a look at the brands which resonated with the customers and critics the most this year.
The French are known for their exquisite taste in fashion, and Dior is a perfect example to show that. Dior is a French luxury fashion brand that was established by Christian Dior in 1946. While it was originally involved in the creation of haute-couture, the brand has expanded to various other areas. Dior’s products include accessories, timepieces, cosmetics, skincare, footwear, and perfumes. It is largely a women-oriented fashion brand, though it does offer menswear. The brand has been endorsed by the big names in the fashion and entertainment industry such as Rihanna and Johnny Depp.
Burberry is a British luxury fashion brand that has come a long way ever since its establishment in 1856. It was not always a luxury brand and was focussed on outdoor fashion. With time, of course, the business grew and today, the brand has created a distinguishable place for itself in the markets of accessories, make-up, sunglasses, perfumes, and trench-coats. Of all the things, it is most famous for its signature trench-coats, which were originally designed by the founder, Thomas Burberry. Burberry is a favorite among fashion and movie celebrities including Andy Samberg, Clay Aiken, Demi Moore and Emily Blunt. Even the former President of the United States, Barack Obama has been spotted wearing Burberry.
Chanel is often credited to have transformed the luxury fashion industry. Founded in 1909 by the visionary Gabrielle Chanel (famously called Coco Chanel), the brand is known for its eye-catching haute-couture designs. While Chanel is known for many other things, it is particularly identified with its perfume called No. 5 de Chanel and the heavy use of jersey products for producing affordable fashion. Today, it is not just clothing and perfumes where Chanel is active. Its range of products includes wines, jewelry, skincare, and watches. Many famous personalities have been the face of the brand such as Kristen Stewart, Margot Robbie and Keira Knightley.
This Italian brand is one of the first choices for those who eye rich fabrics and stimulating designs. Gucci was established in 1921 in the beautiful city of Florence and continues to embody Italian influences in whatever it produces. It has been consistently placed among the top 100 brands in the world and is presently the highest-selling Italian fashion brand. There are more than 270 stores across the world all of which are directly operated. It will be interesting to note that apart from retail fashion the brand is also involved in the automobile industry and has provided services in the form of seat upholstery, floor mats, and seat belts. Also, Gucci donates a part of its income to UNICEF, and this has been ongoing ever since 2005 when it first collaborated with the organization.
- Louis Vuitton
Louis Vuitton, also LV, is one of the most valuable luxury fashion brands in the world. With a massive network of stores operating in more than 50 countries and being more than 460 in number, LV has a peerless reputation. French in origin, the brand has gone on to produce a massive variety of products and acquire many prominent fashion brands. The products of LV include ready-to-wear clothing, accessories, books, leather goods, trunks, and sunglasses. Many celebrities have been roped in for its promotion in the past and present including Madonna, David Bowie, Jennifer Lopez, Brad Pitt, Maria Sharapova, and Mikhail Gorbachev.
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