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Friday, September 25, 2020

C-Suite Advisory

Strategies to Make Your Small Business Seem Bigger

business team at office

You may ask why you would want to make your small business seem bigger. As a rule, prospects tend to have more confidence in a bigger business as bigger usually translates in their minds into a safer choice. Subconsciously they believe a larger company automatically implies a successful company.

Anyone can open a business but growing it to a certain size is associated with doing something right. Now that you know why you may want to make your small business seem bigger, here are some strategies to help you.

Pay for a professionally designed website

If you have the expertise, you can use a free platform like WordPress to design your own site but it must look professional. A professional-looking, user-friendly website is essential if you want to convey the right impression and this is particularly important if you have a small business.

A professionally designed website can put you on the same level as some much bigger companies and give prospects more confidence in your business.

programmer

Regardless of whether you design it yourself or pay someone to do it, you must include an address, phone number, email address, contact form and your operating hours so that people can reach you easily.

Get a toll free number

A toll-free number gives your business more credibility. Toll free numbers have been around for years and are used across the country so trust in them is implicit in the minds of many people. With a company like Kall8, you can acquire a toll free number with little effort and enjoy a host of other free features, such as call analytics and call forwarding.

Call forwarding can enable you to offer your customers around the clock support, even if you don’t have a large staff. For instance, calls can be forwarded to a home office phone or a cell phone.

Another benefit of this is that customers won’t know whether you’re working in a large, fancy office space or a garage. As long they receive the support they’re looking for, it doesn’t matter where you work.

Don’t put your title on your business cards

When you are running a small business, you have to wear many hats. Until your business grows to include multiple employees, rather skip using a title on your business cards.

If you don’t have a definitive title like “CEO” on your cards, you can introduce yourself however you wish. Sometimes it may be more helpful to be a sales rep or a technician.

Business Team

Get a corporate mailing address

If you have your home address as your office address, prospective customers automatically think of you as a very small business, even if you have numerous employees. It is possible to set up a corporate address to give more authority to your business.

Use large quote, invoice and receipt numbers

When mailing out quotes to clients, starting with higher numbers creates the impression that you’ve been in business for longer than you have. Customers don’t feel comfortable if they think you’ve just started your business the previous week. Most accounting software allows you to choose your starting numbers.

When you’re starting out, there’s no harm in creating the impression that you’re bigger than you are. It will help you to win clients and then it is up to you to give them an awesome experience in dealing with you so that they keep coming back.

As your company grows, you can start bringing on additional employees to handle the increased workload and make sure that your customers keep getting the same good service.


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Ryan Miller

Ryan Miller

Global Assignment Editor
Ryan Miller is the Global Assignment Editor at CEOWORLD magazine. He covers anything and everything related to CEOs, CFOs, CIOs, senior management executives, business leaders, and high net worth individuals worldwide, whether lists or lifestyle, business or rankings. During his five-year tenure at CEOWORLD magazine, he has employed his expertise in data science across several roles. Ryan was previously responsible for data modelling and analytics, as well as secondary research, on the CEOWORLD magazine Custom Research team. He can be reached on email ryan-miller@ceoworld.biz. You can follow him on Twitter at @ceoworld.