With a brand value of $29.34 billion, the German luxury brand Porsche was named the world’s most valuable premium luxury brand in 2019. Porsche outranks Cartier and Louis Vuitton with brand values of roughly $13.64 billion and $13.57 billion, respectively.
Chanel followed directly with estimated brand equity of about $11.48 billion. These are the world’s top 10 most valuable premium luxury brands in 2019, by brand value:
Brand value: $29.34 billion
Brand value: $13.64 billion
- Louis Vuitton
Brand value: $13.57 billion
Brand value: $11.48 billion
Brand value: $10.92 billion
Brand value: $10.19 billion
Brand value: $8.32 billion
Brand value: $8.05 billion
Country: United States
Brand value: $7.54 billion
Brand value: $6.32 billion
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