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Sunday, October 20, 2019

CEO Journal

Be The Next Unicorn Customer-Centric Organization With These 4 Ultimate Tips

There are a whole lot of reasons why entrepreneurs are motivated to build their own company. But the main reason for biuilding one’s own business entity is gaining customers. If you cannot acquire and win your customers, then your business empire cannot survive. Now you realize why your customers play a crucial role in your business.

To survive in this tough competitive market space, you need to be more customer-centric. The popular organizations which have prospered so far, have been consistently working on formulating the best customer-centric strategies, and of course, they have seen the results.

Why Being A Customer-centric Entity Is So Important?

This is because nothing is more important than earning profits. Growth and revenue is something which ensures the continuity of a business. That is the reason why it is necessary to know what actually drives profit, which is “happy customers”.

If your customers find that your product meets all their requirements, then they are likely to be your loyal customers. As per recent research conducted by Bain & Company, it has been noted that growing customer retention helps in increasing profit by 25% to 95%.

There is a high probability that your customers are happy, they are more likely to suggest your products and services to their network, thus helping your brand to grow through the referral or through word-of-mouth.

Being customer-centric not only helps you to build great products but also maximizes the number of customers. If you are a customer-focused organization, then your team always sticks to their goal of serving the customers with the best of their services. In this way, the company starts building quality products and services and meets all the customer’s requirements.

4 Tips On Becoming The Best Customer-Centric Organization

If you are on your journey to becoming the top customer-centric organization, then you should definitely follow all the smart tricks that will take your brand name to the top. Here the top tips that will help you out in the process of being one:

  1. Set Up Your Company Culture First
    Building a company culture is not an easy job. It actually starts with some strong strategy that can be executed at several points. The foremost thing that you essentially need to do is to make customer-centricity the sole value or mission statement of your company.
    Do not just announce your core value in your company brochure. Conduct a proper training session where you can train your employees on how to serve the customers with utmost dedication. Also, in order to get the expected output, you need to hire the right employees who would later prove to be an asset for your company culture.
  2. Open All The Ways Of Customer Communication
    After you are done bringing in all the customer-centric employees under one roof, it’s high time that you start communicating with your customers. The more quickly you get in touch with your customers, the better it is going to be for you.
    Take the example of Zendesk. While you click on their contact tab, you can see an extra step for the potential buyers. This option allows customers to communicate with the salesperson.
    So, your second task is to find out ways through which you can reach out to the customers more conveniently.
  3. Collect More And More Customer Feedback
    Feedback actually improvises the quality of your products and services. What you need to do is to collect, analyze and implement the customer feedback in order to make your product a better one.
    Why implementing customer feedback so crucial?
    It is an important factor because it is the key to developing a product which your customers actually want. Therefore, you need to manage your customer reviews tactfully and work as per their feedback on your products.
  4. Adopt Customer Service Tools
    Customers buy a product not only to make maximum utilization of the product but to enjoy their purchasing experience. So, even if you are selling a great product, chances are higher that you might lose your customers to your competitors who are scaling the customer satisfaction level.
    Ever wondered how they are doing that? Simply by making their interactions with the customers a productive, enjoyable and memorable one.
    What you need to do is to adopt the perfect customer service tools for generating a great customer-centric experience. Some of the effective customer service tools that are used by prominent brands include online communities, chatbot texting, discussion forums, social media support, auto callback, customer portal services and so on.
    As a private entity, you must ace in utilizing the best customer service tools. However, you should be fast enough to provide your customers with concise and clear responses so that are satisfied with your customer service process.

All Set For Becoming The Next Customer-centric Organization?

You must have surely come across brands like Zappos, Amazon, who have always been focussing on customer-centricity. For giants like these, customer satisfaction is a matter of utmost importance. And that is the reason why they have reached the heights of success.

Being a customer-centric organization is more of a trend now. The right customer service tools at your reach along with a team of dedicated professionals can help you to move in the right way. So, gear up to bring in more customers to your business and be the next unicorn organization popularly known for being customer-centric.


Have you read?

# Best CEOs In The World 2019: Most Influential Chief Executives.
# World’s Best Countries To Invest In Or Do Business For 2019.
# Countries With The Best Quality of Life, 2019.
# Most Startup Friendly Countries In The World.


The views expressed in this article are those of the author alone and not the CEOWORLD magazine.
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Swarnendu De
Swarnendu De is the CEO and Co-founder of Innofied Solution Pvt. Ltd, a leading mobile app development company with proven leadership in iOS, Android, and web development. Swarnendu is an opinion columnist for the CEOWORLD magazine.
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