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Stats Gate

Ranked: The Countries With The Best (And The Worst) Global Reputations, 2019

Tokyo in Japan

Japan remains the country with the best reputation in the world, according to new research, but the global perception of the United States, Australia, and the United Kingdom have faltered. Japan was followed by Norway in second and Switzerland in third, while Sweden and Finland completed the top five.

Other countries ranked among the top 10 include Sweden, Finland, Germany, Denmark, Canada, Austria, and Luxembourg. Both Australia and the United Kingdom slipped seven places to 15th and 19th respectively, and the United States dropped five places to 12th.

Germany was ranked 6th among 75 countries based on the rating of the country’s prestige of products, environmental efforts, civility of national politics and its attractiveness. The FutureBrand Country Index ranks nations according to their “brand” power, highlighting “measures of a great country” beyond GDP.

Countries at the bottom of the rating index include Iraq, Ukraine, Pakistan, Iran, Bangladesh, Dominican Republic, Angola, Nigeria, Philippines, and Morocco.

RankCountry
1Japan
2Norway
3Switzerland
4Sweden
5Finland
6Germany
7Denmark
8Canada
9Austria
10Luxembourg
11New Zealand
12United States
13Netherlands
14Italy
15Australia
16UAE
17France
18Singapore
19United Kingdom
20South Korea
21Belgium
22Israel
23Spain
24Hong Kong
25Portugal
26Qatar
27Russia
28Kuwait
29China
30Saudi Arabia
31Oman
32Czech Republic
33Ireland
34Greece
35Slovakia
36Argentina
37Peru
38Hungary
39Thailand
40Turkey
41India
42Romania
43Chile
44Poland
45Malaysia
46Panama
47Brazil
48Cuba
49Myanmar
50Costa Rica
51South Africa
52Ethiopia
53Ecuador
54Colombia
55Egypt
56Indonesia
57Guatemala
58Sri Lanka
59Kazakhstan
60Algeria
61Vietnam
62Puerto Rico
63Kenya
64Mexico
65Sudan
66Morocco
67Philippines
68Nigeria
69Angola
70Dominican Republic
71Bangladesh
72Iran
73Pakistan
74Ukraine
75Iraq

Top 10 Countries With The Best Global Reputations 2019

Top 10 Countries With The Best Global Reputations 2019

Top 10 Countries With The Worst Global Reputations 2019

Top 10 Countries With The Worst Global Reputations 2019


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Ryan Miller
Senior associate editor at ​the CEOWORLD magazine. Raised in Boston with a Brooklyn accent.
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