Japan remains the country with the best reputation in the world, according to new research, but the global perception of the United States, Australia, and the United Kingdom have faltered. Japan was followed by Norway in second and Switzerland in third, while Sweden and Finland completed the top five.
Other countries ranked among the top 10 include Sweden, Finland, Germany, Denmark, Canada, Austria, and Luxembourg. Both Australia and the United Kingdom slipped seven places to 15th and 19th respectively, and the United States dropped five places to 12th.
Germany was ranked 6th among 75 countries based on the rating of the country’s prestige of products, environmental efforts, civility of national politics and its attractiveness. The FutureBrand Country Index ranks nations according to their “brand” power, highlighting “measures of a great country” beyond GDP.
Countries at the bottom of the rating index include Iraq, Ukraine, Pakistan, Iran, Bangladesh, Dominican Republic, Angola, Nigeria, Philippines, and Morocco.
| Rank | Country |
|---|---|
| 1 | Japan |
| 2 | Norway |
| 3 | Switzerland |
| 4 | Sweden |
| 5 | Finland |
| 6 | Germany |
| 7 | Denmark |
| 8 | Canada |
| 9 | Austria |
| 10 | Luxembourg |
| 11 | New Zealand |
| 12 | United States |
| 13 | Netherlands |
| 14 | Italy |
| 15 | Australia |
| 16 | UAE |
| 17 | France |
| 18 | Singapore |
| 19 | United Kingdom |
| 20 | South Korea |
| 21 | Belgium |
| 22 | Israel |
| 23 | Spain |
| 24 | Hong Kong |
| 25 | Portugal |
| 26 | Qatar |
| 27 | Russia |
| 28 | Kuwait |
| 29 | China |
| 30 | Saudi Arabia |
| 31 | Oman |
| 32 | Czech Republic |
| 33 | Ireland |
| 34 | Greece |
| 35 | Slovakia |
| 36 | Argentina |
| 37 | Peru |
| 38 | Hungary |
| 39 | Thailand |
| 40 | Turkey |
| 41 | India |
| 42 | Romania |
| 43 | Chile |
| 44 | Poland |
| 45 | Malaysia |
| 46 | Panama |
| 47 | Brazil |
| 48 | Cuba |
| 49 | Myanmar |
| 50 | Costa Rica |
| 51 | South Africa |
| 52 | Ethiopia |
| 53 | Ecuador |
| 54 | Colombia |
| 55 | Egypt |
| 56 | Indonesia |
| 57 | Guatemala |
| 58 | Sri Lanka |
| 59 | Kazakhstan |
| 60 | Algeria |
| 61 | Vietnam |
| 62 | Puerto Rico |
| 63 | Kenya |
| 64 | Mexico |
| 65 | Sudan |
| 66 | Morocco |
| 67 | Philippines |
| 68 | Nigeria |
| 69 | Angola |
| 70 | Dominican Republic |
| 71 | Bangladesh |
| 72 | Iran |
| 73 | Pakistan |
| 74 | Ukraine |
| 75 | Iraq |
Top 10 Countries With The Best Global Reputations 2019
Top 10 Countries With The Worst Global Reputations 2019
Have you read?
# Don’t Play The Busy-ness Game. Here’s Why More Effort Doesn’t Equal Better Results by Lynne Cazaly.
# Connection Before Content: How The Process Communication Model Can Help Your Team Thrive by Jeff King.
# Engage Your Stakeholders Through Sustainability Efforts by Alon Geva.
# Top 5 Places In The World For Heavenly Coffee Experience.
Add CEOWORLD magazine to your Google News feed.
Follow CEOWORLD magazine headlines on: Google News, LinkedIn, Twitter, and Facebook.
Copyright 2024 The CEOWORLD magazine. All rights reserved. This material (and any extract from it) must not be copied, redistributed or placed on any website, without CEOWORLD magazine' prior written consent. For media queries, please contact: info@ceoworld.biz
