Japan remains the country with the best reputation in the world, according to new research, but the global perception of the United States, Australia, and the United Kingdom have faltered. Japan was followed by Norway in second and Switzerland in third, while Sweden and Finland completed the top five.
Other countries ranked among the top 10 include Sweden, Finland, Germany, Denmark, Canada, Austria, and Luxembourg. Both Australia and the United Kingdom slipped seven places to 15th and 19th respectively, and the United States dropped five places to 12th.
Germany was ranked 6th among 75 countries based on the rating of the country’s prestige of products, environmental efforts, civility of national politics and its attractiveness. The FutureBrand Country Index ranks nations according to their “brand” power, highlighting “measures of a great country” beyond GDP.
Countries at the bottom of the rating index include Iraq, Ukraine, Pakistan, Iran, Bangladesh, Dominican Republic, Angola, Nigeria, Philippines, and Morocco.
Top 10 Countries With The Best Global Reputations 2019
Top 10 Countries With The Worst Global Reputations 2019
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