How creativity, openness, and gender-fluidity can break down the usual demographic constraints faced by the average start-up.
Gender-fluidity, inclusiveness, and freedom of identity aren’t new ideas, but lately, they’ve acquired a very prominent role on the market and within society. With the advent of social media, people can now fully broadcast themselves to the world, expressing who they are and how they feel. In particular, platforms such as Instagram helped people harness the power of their individuality, and connect with like-minded others around the world.
Some cynical observers may think these are passing social trends, but others are starting to see the full potential as a venture-shaping social phenomenon. Can inclusiveness really open the door to a successful business?
If you ask Daddy Couture, they’ll answer with a resounding yes. The budding NYC fashion company expertly embraced the identity of a broad demographic. Their motto is open-minded and inclusive: everyone can be a daddy because it’s a state of mind! Regardless of sex, age, gender identification, and background, you can belong to the “Daddy Couture” tribe if you feel like that’s your deal.
This isn’t just exciting in terms of social progress and creativity, but it is also a fascinating marketing prospect. In other words, inclusivity breaks down demographics barriers, allowing the brand to appeal to a massive number of people. The numbers agree too. If you take a glance at Daddy Couture’s social media following, you’ll notice tens of thousands of active followers.
Celebrity endorsers were also quick to jump on the brand’s appealing concept, fully realizing the potential and happily supporting the stylish designs offered by the company.
Daddy Couture is the perfect example of a business, which started out from the grounds up, challenging the usual route of an average clothing start-up. Typically, a budding clothing firm would identify a target demographic and stick with it, trying to appeal to a conscripted audience.
Arguably, this poses some limitations, and there is always a risk that the company wouldn’t be able to escape being a niche brand. On the other hand, Daddy Couture subverted this paradigm in a way that’s pure genius. They do not try to identify with an audience. Instead, they let the audience identify with them.
Suddenly, average demographic bubbles matter less, because it’s really all about embracing individuality. By design, Daddy Couture’s products are also quite universal: people can wear them, regardless of your gender, and it’s really all about building an individual look.
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